Deconstructing Public Relations or Principles and Types of Public Speaking

Deconstructing Public Relations: Public Relations Criticism

Author: Thomas J Mickey

This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it can be used as a critical theory for public relations practice, offering real-world examples to support his argument.

Through the interpretive act of deconstruction, this book serves to challenge the myth of public relations as an objective "science," allowing the social importance of public relations to be redefined and encouraging public relations to take a fuller place in the interdisciplinary study of text and knowledge.

Intended for public relations scholars and students in public relations cases/campaigns, public relations criticism, and media studies courses, Deconstructing Public Relations: Public Relations Criticism demystifies the act of deconstruction and shows how it can give insight into the theory and practice of public relations.

Look this: Rocket Science for Traders or Windows Forensics and Incident Recovery

Principles and Types of Public Speaking

Author: Raymie E McKerrow

Principles and Types of Public Speaking, 16^th Edition

Raymie E. McKerrow, University of Maine

Bruce E. Gronbeck, University of Iowa

 

With a commitment to cultural sensitivity and scholarship in the discipline, Principles and Types of Public Speaking combines a focus on contemporary research with practical skills and advice on how to communicate in public settings.

 

The text focuses on culture and community building, with a goal of helping students understand how they can adapt to cultural differences and what role communication plays in creating social cohesion, whether in informational, persuasive, ceremonial, or business-oriented settings. By focusing on both speechmaking in society and student presentations in the classroom, this text helps students to see the relationship between what they are learning and how they can use this knowledge outside of the classroom.

New in the Sixteenth Edition

• A new discussion on speaking in a mediated society is included, focusing in particular on the use of technology as an asset in presentations.
• Thoroughly updated research is presented throughout the text and includes topics such as VALS and PRIZM.
• Continued emphasis on speaking in a diverse society is found throughout this new edition.
• A new chapter on critical listening provides a solid focus on this key skill.
• A restructured chapter on persuasion makes this critical topic clearer for students. 

 

 

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Table of Contents:

I. PUBLIC SPEAKING IN A GLOBAL WORLD

1. Public Speaking in a Mediated Society

2. Setting the Scene for Community Building: Ethical Communication in a Diverse Culture

3. Getting Started: Basic Tips for Speech Preparation and Delivery

4. Public Speaking and Critical Listening

II. PREPARATION    

5. Public Speaking in a Culturally Diverse Society: To Whom are you Speaking?

6. Developing Central Ideas and Claims: Finding and Using Evidence

7. Organizing Ideas: Relational Language, Internal Organization Patterns, and the Motivated Sequence

8. Maintaining Audience Attention and Involvement    

9. Developing the Speech Outline    

III. CHANNELS    

10. Using Language to Communicate    

11. Using Visual Materials in Speeches    

12. Using Your Voice and Body to Communicate    

IV. TYPES    

13. Speeches to Inform    

14, Speeches to Persuade and Actuate    

15. Argument and Critical Thinking    

16. Performing Culture in Building Communities: Speaking on Special Occasions