Sunday, December 6, 2009

Careers with Animals or Nonprofit Kit For Dummies

Careers with Animals: Exploring Occupations Involving Dogs, Horses, Cats, Birds, Wildlife, and Exotics

Author: Ellen Shenk

A much-needed guide to animal-related professions, Careers with Animals is a vital resource for the animal lover looking to plan his or her future. Author Ellen Shenk provides straightforward and accurate introductions to a wide range of potential careers—everything from familiar jobs such as veterinarian and zookeeper to cat breeder, animal chiropractor, dog show judge, and other more unusual pursuits. Also included are numerous fascinating profiles of real-life professionals, who give honest looks at the many challenges and unique rewards of working with animals. Includes in-depth profiles of individuals who work with animals every day and provides current information on salaries, educational requirements, and job outlook, along with job information resources.

Author Biography: Ellen Shenk is the author of Outdoor Careers (0811728730). Her experience in the career field includes writing articles and presenting seminars on the topics of the creative job search, interviewing, and writing resumes. She is a past editor of the national newsletter of the Career Information Resource Advisory Group and currently lives in Ottawa, Canada.

Table of Contents:
Chapter 1Choosing Your Career1
Chapter 2Cats, Dogs, and Other Small Pets9
Small Animal Breeder10
Dog or Cat Trainer12
Animal Control Officer20
Boarding Kennel Operator22
Pet Groomer23
Pet Sitter25
Shelter Worker26
Dog Shows27
Professional Dog Handler27
Dog Show Judge28
Cat Shows31
Himalayan Cat and Alpaca Breeder42
Professional Dog Trainer45
Dog Show Judge and Dog Writer48
Chapter 3Horses53
Horse Show Work58
Horse Care61
Equine Massage Therapy63
Horse Training64
Horse Business67
Head Instructor72
Chapter 4Birds79
Bird Tour Leader82
Field Ornithologist83
Bird Trainer84
Bird Trainer88
Chapter 5Marine Animals, Fish, and Other Aquatic Creatures93
Aquaculture/Fish Hatcheries95
Fisheries Management98
Marine Collector99
Marine Mammal Trainer101
Research Biologist (Fisheries)103
Marine Life Fisherman112
Chapter 6Reptiles and Amphibians117
Herpetologist and University Professor123
Zookeeper and Reptile Zoo Owner126
Chapter 7Wild Animals129
Wildlife Biologist131
Wildlife Technologist or Technician133
Wildlife Officer135
Wildlife Public Information Officer136
Wildlife Rehabilitator137
Wildlife Biologist141
Wildlife Rehabilitator144
Chapter 8Ranch Animals147
Other Ranch Animals153
Chapter 9Exotic Animals159
Sanctuary Work166
Senior Elephant Handler169
Animal Sanctuary Owners171
Chapter 10Caring for Animals177
Veterinary Technician/Technologist180
Animal Behaviorist181
Holistic Medicine/Alternative Therapies185
Animal Chiropractor187
Animal Use in Therapy188
Veterinarian and Animal Chiropractor194
Veterinary Technician197
Chapter 11Some Job-Search Tips201

Interesting textbook: Contemporary U S Tax Policy or True Stories

Nonprofit Kit For Dummies

Author: Frances Phillips

Starting a nonprofit is one of the most exciting and gratifying adventures that you’ll ever partake in, especially when you seal the deal on your first grant. But like all adventures, running a nonprofit organization is a real challenge.

Nonprofit Kit for Dummies, Second Edition shows you the fun-and-easy way to get your nonprofit up-and-running. It contains savvy advice from the experts on everything from incorporating and managing your nonprofit to unbeatable tactics for raising money and managing public relations. This hands-on, no-nonsense guide is packed with tons of useful information that will give you everything you need to:

• Plan your nonprofit for the community

• Write a buy-in guaranteed mission statement

• Incorporate and apply tax exemption

• Build your board of directors with the right people

• Design a volunteer program

• Have a paid staff run your nonprofit

• Create budgets and financial reports

• Craft the perfect fundraising plan

• Write a great grant proposal

• Raise money from individuals

Included in this must-have resource is a bonus CD-ROM that contains sample grant proposals, over a dozen budget and cash flow projections, multiple fundraising plans to choose from, and a list of indispensable Web resources to keep your nonprofit on track. Nonprofit Kit for Dummies, Second Edition is the ultimate nuts-and-bolts guide to getting your nonprofit off the ground and giving back to your community!

Saturday, December 5, 2009

Words That Sell or How to Get Into the Top MBA Programs

Words That Sell: The Thesaurus to Help You Promote Your Products, Services, and Ideas

Author: Richard Bayan

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells

Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.

  • More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
  • Cross-referencing of categories to jump-start creative thinking
  • A crash course in basic copywriting techniques
  • Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more

Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.

Richard Bayan spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of three other books, including the companion to this book, More Words That Sell.

Read also The Nordstrom Way to Customer Service Excellence or Managing The Professional Service Firm

How to Get Into the Top MBA Programs

Author: Richard Montauk

Now updated and revised.

Now with new and expanded information on Executive MBA programs, the most up-to-date school rankings, new interviews with admissions officers, and more detailed advice for younger applicants, Montauk offers an up-close and candid view of what leading MBA programs look for in an applicant.

Table of Contents:
How to Benefit Most from This Book
1Why Get an MBA?3
2Types of MBA Programs11
3How to Use the Rankings30
4Make the Most of Your Credentials50
5How to Choose the Right School for You83
6The Admissions Process103
7Financing Your MBA110
8Marketing Yourself: General Principles121
9Understanding the Key Essay Topics141
10How to Write Persuasive Essays179
13Application Timetable268
14Responding to Wait-Listing, Rejections, and Other Disappointments283
15What to Do Once You Are Accepted290
16How to Get the Most Out of Business School309
AppendixApplication Essay Examples317

Thursday, December 3, 2009

How to Wow or The Five Temptations of a CEO

How to Wow: Proven Strategies for Presenting Your Ideas, Persuading Your Audience, and Perfecting Your Image

Author: Frances Jones

“The invaluable advice in How to Wow guarantees your success in any meeting situation, from the boardroom to the breakfast table.”
–Keith Ferrazzi, author of Never Eat Alone

In today’s fast-paced world, where an elevator ride with your CEO can turn into an impromptu meeting, your lunch date can become a job interview, and your conversation at a cocktail party may be a preamble to a potential business merger, knowing how to market yourself in any situation is vital. Corporate coach Frances Cole Jones has helped numerous CEOs, celebrities, and public personalities present their best selves on camera and onstage, in boardrooms and in person; now in her new book, How to Wow, she shares her strategies for making your mark in business and in life.

Every encounter, Jones believes, provides you with an opportunity to positively influence colleagues, employers, neighbors–even competitors. Not only your words, but your tone of voice and your body language speak volumes. The question, however, is: Are they working together to say what you want them to, as effectively as possible?

Inside, you’ll learn how to

• leave a lasting impression with a simple introduction
• effectively employ the twelve most persuasive words in the English language and command the stage, boardroom, or lunch table
• read nonverbal responses accurately–and shift negative ones immediately
• motivate your team under deadline
• interview fearlessly and flawlessly
• write the perfect pitch, résumè, cover letter, or e-mail
• deliver speeches that bring people totheir feet
• transform a PowerPoint presentation into a powerful success

With easy-to-follow advice, amusing anecdotes, and immediately employable hints, Jones’s guidelines can keep you cool (even in hot water). From asking the right questions to giving the right answers, How to Wow will provide you with the confidence to be calm and commanding in all you do and to wow anyone anywhere anytime.

Table of Contents:

Ch. 1 Don't Leave Home Without Them: The Nonnegotiable General Principles 3

Ch. 2 Make It More Than "Just Lunch": The Art of the One-an-One Encounter 29

Ch. 3 Conspire to Inspire: Maximizing Meetings 59

Ch. 4 Interview to a Kill: Stress-Free Job Interviewing 81

Ch. 5 Stand and Deliver: Giving Speeches That Bring People to Their Feet 102

Ch. 6 Pointed PowerPoint: Making PowerPoint Powerful 132

Ch. 7 Put It in Writing: But Before You Do ... 145

Ch. 8 Oh So Social: Making the Most of Your Social Interactions 171

Ch. 9 The Fine Points of Verbal Finesse: Answers to Questions, and Question and Answer 189

Recommended Readings 207

Read also The Fugitive Game or Contemporary Project Management

The Five Temptations of a CEO: A Leadership Fable

Author: Patrick M Lencioni

Lencioni delivers a provocative message. CEOs mainly have themselves to blame when things go wrong. If you're a CEO (or a manager for that matter), do you have the courage to face it? Doing so could change your future -- for the better.

Library Journal

This tape presents the story of Andrew, a CEO, and the five temptations he faces in management. The central part of the work is a quirky dream. Very simplified, the temptations are putting self first, wanting to be liked rather than to lead, making decisions reluctantly, elevating harmony above productive argument, and not trusting subordinates. The author's discussions at the end of the story help clarify the main points, and the narration is nicely done by Boyd Gaines. Some of the ideas are good, but the advice is not consistently insightful. Recommended only for libraries with large management collections.--Mark Guyer, Stark Cty. Dist. Lib., Canton, OH Copyright 1999 Cahners Business Information.

Wednesday, December 2, 2009

Zig Ziglars Secrets of Closing the Sale or Scheisse

Zig Ziglar's Secrets of Closing the Sale

Author: Zig Ziglar

Doctors, housewives, ministers, parents, teachers ... everyone has to "sell" their ideas and themselves to be successful. This new guide by America's #1 professional in the art of persuasion focuses on the most essential part of the sale -- how to make them say "Yes, I will!"

Look this: The Bloodless Revolution or Moorish Recipes

Scheisse!: The Real German You Were Never Taught in School

Author: Gertrude Besserwisser

If you think you have a fairly good command of German, think again. For it's a sure bet that Frau Schultz never taught you those nasty little guttural curses and humiliating invectives so expressive of real low German speech. But relax - here at last is the one book that can introduce you to the very worst beer-hall German. Scheisse! is an indispensible guide to off-color German colloquialisms and profanities - lascivious bedroom slang and boozy insults, jeering scatalogical put-downs and scurrilous ridicule. This hilariously illustrated cornucopia of creative expletives, gauranteed to vex, taunt, aggravate, and provoke as only overwrought low German can, will help you master the fine art of German verbal abuse - with triumphant one-upmanship.

Tuesday, December 1, 2009

Monday Morning Mentoring or Cold Calling Techniques

Monday Morning Mentoring: Ten Lessons to Guide You Up the Ladder

Author: David Cottrell

Everyone who wants a fulfilling career needs a mentor -- someone who has seen it all before, someone who can share hard-won experiences and teach valuable lessons.

In this expanded and enhanced version of his best-selling book, Monday Morning Leadership, David Cottrell packs all of the wisdom of his wide-ranging business experience into this inspirational story. Cottrell introduces us to Jeff, a successful corporate manager who has hit a major wall. Jeff has been leading his team, quarter after quarter, to great sales and better profits for several years -- until now. The tricks that used to work wonders have lost their magic; Jeff is in a slump and is at a loss to find his way out of it.

Overworked, stressed, and feeling that his personal and professional lives are at risk, Jeff reaches out to the father of a college buddy, a retired and tremendously accomplished former executive named Tony. Tony and Jeff agree to meet every Monday for ten weeks to work through Jeff's problems and get his career back on track.

In the course of these intimate sessions, Jeff discovers the secrets of real leadership: "Until I accept total responsibility -- no matter what -- I will not be able to put plans in place to accomplish my goals." And, "My success is the result of making better choices and recovering quickly from poor choices."

Tony leads Jeff through tough lessons in how to manage his people, how to manage his own time, how to manage his superiors, and how to escape from "management land." Most of all, Jeff learns that his success is intimately bound with the success of his people and that tolerating lackluster performance in himself and otherson the team only leads to discontent from his most prized and productive employees.

Through Jeff's mentoring sessions, the reader meets a character of integrity who dispenses homespun but effective wisdom. Spend time with Tony and Jeff at their Monday morning meetings, and you will find yourself on the road to becoming a better leader and being more successful at work.

Look this: Thinkertoys or The Bridge at the Edge of the World

Cold Calling Techniques: 20th Anniversary Edition

Author: Stephen Schiffman

Follow the advice of Stephan Schiffman- America's #1 Corporate Sales Trainer-and take your career to the next level. This special anniversary edition of his perennial bestseller, Cold Calling Techniques (That Really Work!), provides you with all of the right tools for turning prospects into meetings, and meetings into big sales.

This easy-to-follow guide helps you beat today's cold calling obstacles, such as voice mail, cell phones, and e-mail. Schiffman's professional experience and corporate wisdom guarantee your future success. The anniversary edition of Cold Calling Techniques packs in plenty of potential leads to help you hunt down more business. Give yourself the edge. Cold Calling Techniques is the one book you need to make your sales opportunities better, pitches stronger, and commissions greater.

About the Author:
Stephan Schiffman is president of D.E.I. Franchise Systems, Inc.

Table of Contents:
Acknowledgments     ix
Preface to the 20th Anniversary Edition     xi
Introduction     xiii
Cold Calling Is Essential     1
By the Numbers     9
Where to Look for Leads     25
Cold Call Mechanics     32
Using Cell Phones     52
Turning Around Common Responses     33
The Ledge     65
Mastering Third-Party and Referral Calls     75
Leaving Messages That Get Results     86
More on Voice Mail     102
E-Mail Tactics     104
Follow-Up Calls     108
The Four-Step Sales Process     115
The Principles of Sales Success     122
Sample Scripts     132
Index     137

Monday, November 30, 2009

The Art of Public Speaking with Learning Tools Suite or International Business

The Art of Public Speaking with Learning Tools Suite (Student CD-ROMs 5. 0, Audio Abridgement CD set, PowerWeb, and Topic Finder)

Author: Stephen E Lucas

Whether a novice or an experienced speaker, every student will learn how to be a better public speaker through Lucas' clear explanations and thorough coverage. By far the leading speech textbook of our time, The Art of Public Speaking has defined the art of being the best for more than six million students and instructors. The Lucas Learning Tools Suite offers even more tools and study options to fit the active lifestyles and diverse learning/teaching styles of today's students and instructors.

Read also Five Minute Yoga or Making Changes

International Business

Author: Charles W L Hill

One way to compare International Business texts are to classify them as either descriptive or analytical. Descriptive texts describe in detail the internationalization process and answer the question — "How does a business go global/international?" Analytical texts,like Hill,discuss the internationalization process but also address why businesses chose to go global and the managerial implications of the decisions.
International Business,3/e: 1) Explains how and why the world's countries differ; 2) Presents a thorough review of the economics and politics of international trade and investment 3) Explains the functions of and form of the global monetary system; 4) Examines the strategies and structures of international business and 5) Assesses the special roles of an international business's various functions.


A text for a first course in international business at the undergraduate or MBA level, focusing on the strategies and structures of international businesses and the implications of international business for firms' various functions. Sections on country factors, the global trade and investment environment, and the global monetary system supplement comprehensive treatment of major theories and the work of theorists including Michael Porter, Robert Reich, and Gary Hamel. Contains chapter summaries, boxes, color diagrams. Annotation c. Book News, Inc., Portland, OR (

Table of Contents:
Chapter 1 Introduction and Overview
Chapter 2 National Differences in Political Economy
Chapter 3 Differences in Culture
Chapter 4 International Trade Theory
Chapter 5 The Political Economy of International Trade
Chapter 6 Foreign Direct Investment
Chapter 9 The Foreign Exchange Market
Chapter 10 The International Monetary System
Chapter 11 The Global Capital Market
Chapter 12 The Strategy of International Business
Chapter 13 The Organization of International Business
Chapter 14 Mode of Entry and Strategic Alliances
Chapter 15 Exporting, Importing and Countertrade
Chapter 16 Global Manufacturing and Materials Management
Chapter 17 Global Marketing and R & D.
Chapter 18 Global Human Resource Management
(and more...)

Sunday, November 29, 2009

The Game Changer or The Logic of Life

The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation

Author: A G Lafley

How you can increase and sustain organic revenue and profit growth . . . whether you're running an entire company or in your first management job.

Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team have integrated innovation into everything P&G does and created new customers and new markets.

Through eye-opening stories A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers. Their inspiring lessons can help you learn how to:

• Make consumers and customers the boss, not the CEO or the management team
• Innovate to grow a mature business
• Develop higher growth, higher margin businesses
• Create new customers and new markets
• Revitalize a business model
• Reach outside your own business and tap into the abundant brainpower and creativity of the world
• Integrate innovation into the mainstream of your managerial decision making
• Manage risk
• Become a leader of innovation

We live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win-arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis.

The Economist

This is a game-changing book that helps you redefine your leadership and improve your management game. A. G. Lafley has made Procter & Gamble great again.


Of all the firms on the 2007 ranking of the 'World's Most Innovative Companies,' few are more closely associated with today's innovation zeitgeist than . . . Procter & Gamble . . . now famous for its open approach to innovation.

U.S. News & World Report

The proof of Lafley's approach is plain enough. . . . P&G has not only doubled the number of new products . . . but also more than doubled its portfolio of billion-dollar brands and its stock price.

Fortune magazine

Lafley brought a whole lot of creativity and rigor to P&G's innovation process.

Chief Executive magazine

A. G. Lafley has reenergized a venerable giant . . . with a style and energy that will be the subject of business school cases for years to come.

Table of Contents:

Game-Changer: A Definition     vii
Our Goal     xi
How and Why Innovation at Procter & Gamble Changed Its Game     1
What P&G's Innovation Transformation Means for You     18
Drawing the Big Picture
The Customer Is Boss: The Foundation of Successful Innovation     33
Where to Play, How to Win: How Goals and Strategies Achieve Game-Changing Innovation     69
Leveraging What You Do Best: Revitalizing Core Strengths with Innovation     95
Making Innovation Happen
Organizing for Innovation: Building Enabling Structures     119
Integrating Innovation into Your Routine: From Generating Ideas to Go to Market     154
Managing the Risks of Innovation     185
The Culture of Innovation
Innovation Is a Team Sport: Courageous and Connected Culture     221
The New Job of the Leader: Innovation and Growth     253
Conclusion: How Jeff Immelt Made Innovation a Way of Life at GE     283
Afterword     301
Acknowledgments     307
Index     311

Look this: The Three Signs of a Miserable Job or Bringing Home the Birkin

The Logic of Life: The Rational Economics of an Irrational World

Author: Tim Harford

Life sometimes seems illogical. Individuals do strange things: take drugs, have unprotected sex, mug each other. Love seems irrational, and so does divorce. On a larger scale, life seems no fairer or easier to fathom: Why do some neighborhoods thrive and others become ghettos? Why is racism so persistent? Why is your idiot boss paid a fortune for sitting behind a mahogany altar? Thorny questions–and you might be surprised to hear the answers coming from an economist. But award-winning journalist Tim Harford likes to spring surprises. In this deftly reasoned book, he argues that life is logical after all. Under the surface of everyday insanity, hidden incentives are at work, and Harford shows these incentives emerging in the most unlikely places.

The New York Times - William Grimes

The world is a crazy place. It makes perfect sense only to conspiracy theorists and economists of a certain stripe. Tim Harford, a columnist for The Financial Times and the author of The Undercover Economist, is one of these, a devotee of rational-choice theory, which he applies ingeniously and entertainingly to all kinds of problems in The Logic of Life…Mr. Harford has a knack for explaining economic principles and problems in plain language and, even better, for making them fun.

Publishers Weekly

Financial Timesand columnist Harford (The Undercover Economist)provides an entertaining and provocative look at the logic behind the seemingly irrational. Arguing that rational behavior is more widespread than most people expect, Harford uses economic principles to draw forth the rational elements of gambling, the teenage oral sex craze, crime and other supposedly illogical behaviors to illustrate his larger point. Utilizing John von Neumann and Thomas Schelling's conceptions of game theory, Harford applies their approach to a multitude of arenas, including marriage, the workplace and racism. Contrarily, he also shows that individual rational behavior doesn't always lead to socially desired outcomes. Harford concludes with how to apply this thinking on an even bigger scale, showing how rational behavior shapes cities, politics and the entire history of human civilization. Well-written with highly engaging stories and examples, this book will be of great interest to Freakonomicsand Blinkfans as well as anyone interested in the psychology of human behavior. (Feb.)

Copyright 2007 Reed Business Information

Kirkus Reviews

Or, the things people will do for money-and for good reason. Contrary to pop economists who have examined the stranger moments of human behavior vis-a-vis the benjamins (Freakonomics, etc.), Financial Times and Slate columnist Harford (The Undercover Economist: Exposing Why the Rich Are Rich, Why the Poor Are Poor-And Why You Can Never Buy a Decent Used Car!, 2005) centers on the predictability of much of it. Criminals, for instance, "can be brutal and remorseless, but many of them are far from indifferent to the 'pains of imprisonment,' " because they know that in the calculus of life crime literally doesn't pay. That calculus comes into play when Mexican prostitutes (Harford picks many examples from the demimonde) determine whether or not the john must use a condom, charging more if not; and when soldiers decide whether to risk their lives by re-enlisting in exchange for the healthcare and other benefits offered by the military. "Even a coward like me will risk his life for money," writes the author, and risk is omnipresent, in various degrees, whenever money enters the discussion. Harford occasionally gets caught up in the inevitable abstractions of economics, but for the most part his narrative is refreshingly down-to-earth and even useful. The reader learns here, for instance, why he or she should damn the torpedoes and bet with a handful of bad cards: "Your opponent will have to call you a little more often. Because he knows that your bets are sometimes very weak, he can't afford to fold too easily." Would that the rest of life operated so predictably. But then, at least in a way, it does, so that, as Harford explains, it becomes apparent why Detroit is a third-rate city and NewYork a first-rate one, why New Orleans should not be rebuilt and why agribusiness contributes to political campaigns while real-estate agents do not. Chock-full of numbers and money talk, but oddly entertaining-of a piece with Dan Ariely's superior Predictably Irrational (2007) and other recent popularizing works in behavioral economics. Agent: Sally Holloway/Felicity Bryan Agency

Saturday, November 28, 2009

Little Red Book of Selling or Learning to See

Little Red Book of Selling: The 12.5 Principles of Sales Greatness: How to Make Sales Forever

Author: Jeffrey Gitomer

Sales master Jeffrey Gitomer has created a real-world, practical, and fun book that salespeople will love and profit from—and sales managers will buy by the case. Salespeople want answers. That's why the Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment—and for the rest of their lives.

In the Little Red Book of Selling salespeople will learn why sales happen and a philosophy of success—long term, relationship driven, and referral oriented—nothing to do with manipulation or other old-world sales tactics. It has everything to do with understanding buying motives and taking ethical, relationship-building actions.

People don't like to be sold but they love to buy has become more than Gitomer's registered trademark—it's a mantra. A mantra every salesperson needs to understand at the core of his selling success. Throughout this book the reader will begin to adopt a philosophy that drives them to a higher, value-driven purpose.

There are 12.5 powerful principles of sales mastery. These principles are at the heart of sales success. They are the difference between red (putting your heart into your career) and black (having a job, coming to work, and making a commission). Other chapters include; What's the Difference between Failure and Success in Salespeople, The Little Salesman that Could, The Two Most Important Words in Selling, and Just Plain "How to Make a Sale."

The cover is classic red cloth. The four-color graphics make it compelling and easy to read, and the content is easy to understand and implement. For your convenience there is ared satin (ok, polyester) bookmark so you can remember your place. It is small enough to carry with you—big enough to contain the answers you need—powerful enough to fill your wallet.

Soundview Executive Book Summaries

Strategies and Answers From a Lifetime of Selling
Jeffrey Gitomer, the sales guru and author of the bestselling The Sales Bible, has produced another gem of a book that addresses sales with a lively combination of humor and professionalism to help salespeople get their feet in many more doors. For those who are running into dead ends, stale leads, price objections, and unreturned phone calls, Gitomer has created The Little Red Book of Selling to show them how to get past the usual obstacles and sell their products and services with new zest and vigor.

Filled with more than a dozen principles of sales greatness, as well as numerous lists and attack plans for dealing with difficult customers, The Little Red Book of Selling offers the answers to just about every sales question a salesperson could ask, and provides the firsthand experiences and positive enthusiasm to drive them home with vitality and optimism.

Why Red?
Gitomer explains that The Little Red Book of Selling has so much red ink in it and on it for a number of reasons. These include:

  • Red is the color of passion. Passion is the fulcrum point of selling. No passion, no sales.
  • Red is the color of love. If you don't love what you sell, go sell something else.
  • Red is the brightest color. You must be bright in order to convert selling to buying.
  • Red is the most visible color. You must be visible to your customers with a value message, not just a sales pitch.
  • Red is fire. If you're not on fire, you'll lose to someone who is.

Bold Directives
Overflowing with Gitomer's rapid pace and quick wit, The Little Red Book of Selling contains more than 18 ways to become a sales success, 20 ways to beat a sales slump, 8.5 resources to tap in a pinch, 14 ways to create a personal brand, and a plethora of other handy tabulations that can help any salesperson quickly get to the root of his or her problems. Thumb tabs on the sides of the book's pages and a ribbon page marker make the book a convenient reference guide to handling sales dilemmas, giving value, using creativity and humor, and reducing a customer's risk. Clever cartoons and page design make The Little Red Book of Selling's contents come alive with bold directives and professional advice.

The emotional edge to Gitomer's work is appropriate for his subject matter due to the important role emotion plays in the sales process. According to Gitomer, "The sale is emotionally driven and emotionally decided. Then it is justified logically." Using colorful language to go along with his punchy lessons, Gitomer minces no words when telling salespeople what they should do to improve their sales numbers.

Show Up Prepared
After each chapter's numbered lists of resources and rules, Gitomer's daring format provides a personal action plan that breaks down his tips into secrets; success strategies; and bold, large-lettered statements or questions that convey the roots of his principles. For example, after discussing the power of networking, the following giant words fill the page:

Networking works well when you employ the two-word secret: Show up.

Networking works best when you employ the three-word secret: Show up prepared.

Gitomer's direct style drives his points home in easy-to-understand quips and quotes that are formatted for maximum retention. Many pages throughout The Little Red Book of Selling offer a cartoon figure that provides a missed point (he calls them "Red Whines") and a solid counterpoint (a "Red Selling Response") that simply state basic principles that can be used along the sales cycle. For example, when discussing decision makers, the Red Whine reads, "The guy said he had to talk it over with ..." and the Red Selling Response is "Decision makers don't need to talk it over with anyone."

Gitomer's sharp sense of humor and professional approach turn The Little Red Book of Selling into a unique and strategy-filled playbook that offers thousands of time-tested sales resources and techniques.

Why We Like This Book
Gitomer's wild style and straight talk make The Little Red Book of Selling a fast read and an inspirational motivator for salespeople who need a powerful spark to ignite their passion for selling. By offering a positive perspective and many years of experience in an easy-to-reference volume, Gitomer puts the fun in the fundamentals of selling. Copyright © 2005 Soundview Executive Book Summaries

Table of Contents:
Understanding Red Sales ...
People don't like to be sold, but they love to buy1
Why they buy. An answer every salesperson needs6
Selling in the Red zone12
How to use the principles of this book to succeed16
Why is this book RED?18
What's the difference between failure and success?20
What's your biggest fear? Speaking, rejection, or failing?26
The 12.5 Red Principles of Sales Greatness
1.Kick your own ass32
2.Prepare to win, or lose to someone who is46
3.Personal branding IS sales: It's not who you know, it's who knows you54
4.It's all about value, it's all about relationship, it's not all about price64
5.It's NOT work, it's NETwork82
6.If you can't get in front of the real decision maker, you suck96
7.Engage me and you can make me convince myself110
8.If you can make them laugh, you can make them buy!124
9.Use CREATIVITY to differentiate and dominate136
10.Reduce their risk and you'll convert selling to buying152
11.When you say it about yourself it's bragging. When someone else says it about you its proof164
12.Antennas up!176
12.5Resign your position as general manager of the universe184
The Little Salesman That Could192
The Two Most Important Words in Selling199
12.5 Principles of Life-long Learning205
Implement the Rule of the More, the More207
What Does It Take to Be Number One? And Stay There?208
This Book Has No Ending212

See also: The Great Ranch Cookbook or More of Americas Best Bread Machine Baking Recipes

Learning to See: Value Stream Mapping to Add Value and Eliminate MUDA

Author: Mike Rother

When John Shook worked at Toyota he noticed that the senior experts on the Toyota Production System often drew simple maps when on the shop floor. These maps showed the current physical flow of a product family and the information flow for that product family as they wound through a complex facility making many products.

Tuesday, February 17, 2009

Plain Lives in a Golden Age or Travel Perspectives

Plain Lives in a Golden Age: Popular Culture, Religion and Society in Seventeenth-Century Holland

Author: Arie Theodorus van Deursen

st comprehensive study yet published of the plain lives of a 'golden age'.f plague from the first outbreak of the Black Death in 1348 to the mid-fifteenth century. Through an innovative study of this evidence, Professor Carmichael develops two related strands of analysis. First, she discusses the extent to which true plague epidemics may have occurred, by considering what other infectious diseases contributed significantly to outbreaks of 'pestilence'. She finds that there were many differences between the fourteenth- and fifteenth-century epidemics. She then sh

Publishers Weekly

Van Deursen, a professor of history at the Free University of Amsterdam, shows us how the common people of the Netherlands lived between 1572 and 1648, a period that includes Holland's Golden Age. He explores what these folk did to earn a living, how they spent their leisure time, their relationships to their government, to their God and to their churches. Van Deursen discusses the prevailing concepts of political liberty and exposes a certain mythic aspect of the much-vaunted Dutch religious freedom. He reveals persecution of Catholics and the fact that choice of the ``wrong'' denomination could affect both one's social standing and career advancement. The author also successfully undertakes the difficult task of reconstructing the role of women in the society. The exhaustive footnotes and often minute statistical detail render this a book better suited to the student than to the recreational reader. Still, meticulously researched and well written, unpacking the making of the Dutch character and psyche, the book is a worthy companion piece to Simon Schama's The Embarrassment of Riches . Illustrations not seen by PW. (Sept.)

Book about: Proactive Security Administration or A Unified Approach to Subschapters K S

Travel Perspectives: A Guide to Becoming a Travel Professional

Author: Susan Ric

Travel Perspectives: A Guide to Becoming a Travel Professional builds a complete foundation for a career in the travel industry. Offering instruction on the most important aspects of the travel industry, this book provides the entry-level agent with enough information to build a solid career foundation. Covered topics include Internet use in the travel industry, career planning, job descriptions, advancement potential, sales and customer services. With this "how to" guide to the travel industry, entry-level agents can be productive from the first day of employment.


In their third edition Todd and Rice have placed emphasis on the Internet which now plays a pervasive role in the industry. Internet activities, sites and links are provided for every topic to maximize the student's exposure and ensure their proficiency. Aside from the basic topics<-->US air travel, travel products and services, cruises, and international air travel<-->detailed chapters are provided on career options, terminology, product features, reference materials, sales and customer service. Annotation c. Book News, Inc., Portland, OR (

Table of Contents:
Chapter 1: Your Place in Travel. Chapter 2: The Internet-Blessing or Curse? Chapter 3: Air Travel Basics. Chapter 4: Planning United States Flight Itineraries. Chapter 5: U.S. Airfares and Other Charges. Chapter 6: Basic Ticketing and Prepaid. Chapter 7: Refunds, Exchanges, Agency Fees, and Reporting. Chapter 8: Accommodations and Rental Cars. Chapter 9: Travelling By Rail. Chapter 10: Consolidators, Charters, Group Sales, and Insurance. Chapter 11: Tours of the World. Chapter 12: The Basics of Cruising. Chapter 13: Cruise Pricing and Selling Cruise Pricing. Chapter 14: Setting Sail.Chapter 15: Practical Advice for International Travelers. Chapter 16: International Air Travel Basics. Chapter 17: International Airfares and Taxes. Chapter 18: International Schedules and Ticketing. Chapter 19: Basic Selling Skills for the Travel Professional. Chapter 20: Customer Service for the Travel Professional. Summary. Appendix Glossary. Index.

Monday, February 16, 2009

Recreation and Parks or European Foreign Policy

Recreation and Parks: The Profession

Author: Betty van der Smissen

Recreation and Parks: The Profession is a one-of-a-kind resource that delineates the components that make this complex field a profession. This book is an essential guide for undergraduate and graduate students who want to gain a complete understanding of the nature and diversity of the profession. In addition, it is the definitive resource for professors and professionals.

Book about: E Commerce Basics or Computer Media and Communication

European Foreign Policy: The EC and Changing Perspectives in Europe, Vol. 24

Author: Walter Carlsnaes

The advent of the "new" Europe will precipitate many changes--and challenges--in the way countries conduct foreign policy. In European Foreign Policy, a team of international contributors shows how the dominant theories in foreign policy analysis can be applied to recent events in Europe. Contributors offer insightful discussions on such issues as the role of multinational companies, the future of European security, the impact of Maastricht, the challenges of a common defense and unified foreign policy, and feminist observations of a "new" Europe. Consideration is also given to the various countries themselves and how each will respond to recent changes. Students and academics in the fields of political science, international relations, comparative politics, and peace studies will find this volume a must read. "A stimulating contribution to the debate on theories of international relations and foreign-policy analysis." --Journal of Peace Research "European Foreign Policy is a landmark collection of studies by European scholars on the value and relevance of foreign policy analysis (FPA) in light of changing international circumstances. European Foreign Policy is a more coherent product than most edited volumes. It is also a welcome revision of, and addition to, the existing literature. This book is a landmark publication in the sense that it takes new initiatives in, and provides new solutions to, problems that are central to foreign policy analysis. As a consequence, it has a rare cumulative impact in the field." -Mershon International Studies Review

Sunday, February 15, 2009

Deconstructing Public Relations or Principles and Types of Public Speaking

Deconstructing Public Relations: Public Relations Criticism

Author: Thomas J Mickey

This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it can be used as a critical theory for public relations practice, offering real-world examples to support his argument.

Through the interpretive act of deconstruction, this book serves to challenge the myth of public relations as an objective "science," allowing the social importance of public relations to be redefined and encouraging public relations to take a fuller place in the interdisciplinary study of text and knowledge.

Intended for public relations scholars and students in public relations cases/campaigns, public relations criticism, and media studies courses, Deconstructing Public Relations: Public Relations Criticism demystifies the act of deconstruction and shows how it can give insight into the theory and practice of public relations.

Look this: Rocket Science for Traders or Windows Forensics and Incident Recovery

Principles and Types of Public Speaking

Author: Raymie E McKerrow

Principles and Types of Public Speaking, 16th Edition

Raymie E. McKerrow, University of Maine

Bruce E. Gronbeck, University of Iowa


With a commitment to cultural sensitivity and scholarship in the discipline, Principles and Types of Public Speaking combines a focus on contemporary research with practical skills and advice on how to communicate in public settings.


The text focuses on culture and community building, with a goal of helping students understand how they can adapt to cultural differences and what role communication plays in creating social cohesion, whether in informational, persuasive, ceremonial, or business-oriented settings. By focusing on both speechmaking in society and student presentations in the classroom, this text helps students to see the relationship between what they are learning and how they can use this knowledge outside of the classroom.

New in the Sixteenth Edition

  • A new discussion on speaking in a mediated society is included, focusing in particular on the use of technology as an asset in presentations.
  • Thoroughly updated research is presented throughout the text and includes topics such as VALS and PRIZM.
  • Continued emphasis on speaking in a diverse society is found throughout this new edition.
  • A new chapter on critical listening provides a solid focus on this key skill.
  • A restructured chapter on persuasion makes this critical topic clearer for students. 



[ MySpeechLab Ad ]

Table of Contents:


1. Public Speaking in a Mediated Society

2. Setting the Scene for Community Building: Ethical Communication in a Diverse Culture

3. Getting Started: Basic Tips for Speech Preparation and Delivery

4. Public Speaking and Critical Listening


5. Public Speaking in a Culturally Diverse Society: To Whom are you Speaking?

6. Developing Central Ideas and Claims: Finding and Using Evidence

7. Organizing Ideas: Relational Language, Internal Organization Patterns, and the Motivated Sequence

8. Maintaining Audience Attention and Involvement    

9. Developing the Speech Outline    


10. Using Language to Communicate    

11. Using Visual Materials in Speeches    

12. Using Your Voice and Body to Communicate    


13. Speeches to Inform    

14, Speeches to Persuade and Actuate    

15. Argument and Critical Thinking    

16. Performing Culture in Building Communities: Speaking on Special Occasions

Saturday, February 14, 2009

Explaining Long Term Economic Change or SELECT Series

Explaining Long-Term Economic Change

Author: J L Anderson

This book provides an introduction to, and critical review of, the competing models that have been developed to explain long-term and large-scale economic change. An acquaintance with these models is necessary for an understanding of the processes that produced the foundations for the modern pattern of global production and distribution. Drawing examples from European and Asian history in the early modern period, the author presents an accessible and nontechnical exposition that will be invaluable to students of economic history.

Table of Contents:
Note on references
1Models, theories and history4
2Market explanations of economic change11
3The environment20
4Population: the importance of people27
5Deus ex machina? Technology and science34
6Institutions and change: theory and history41
7Development as exploitation?55
8Review and preview64

Look this: Discrete Mathematics or Information Assurance for the Enterprise

SELECT Series: Microsoft Office XP Brief Edition

Author: Pamela R Toliver

The Select Series Microsoft® Office XP

Select's easy to follow, step-by-step approach lays the groundwork for students to have early success with Office XP and to gain the confidence they need to apply their skills to text projects and cases, as well as to everyday work challenges!

The Practical Running Case and the clear instructions guide students to mastering Office XP in the classroom and beyond!

Select is certified to the Core and Expert levels, giving students the full range of competencies in Office XP!

Friday, February 13, 2009

Marketing Strategies for Human and Social Service Agencies or Organizational Aspects of Health Communication Campaigns

Marketing Strategies for Human and Social Service Agencies

Author: William J Winston

A practical “how-to” resource for improving your agency's image in the community, this book provides successful strategies and methodologies for marketing a wide variety of social service agencies to both public and private sectors.

Book about: Tasty and Exotic Foods or The World of Soy

Organizational Aspects of Health Communication Campaigns: What Works?

Author: Thomas E Backer

"This resource is an excellent overview of six health communication campaigns emphasizing insights gained and recommendations from actual experiences. . . . A total of 17 specialists with an impressive diversity of backgrounds and expertise (i.e., campaign experts, management, scientists, etc.) have contributed to this book--one that is loaded with invaluable lessons and insights for future health communications campaigns. . . . The bottom line: If you or your organization is (or will become involved) in such campaigns, this is a book worth reading. It is of interest and value to scholars, students, and professionals across a diversity of fields ranging from media studies and health education, to community policy and social work." --American Journal of Health Promotion "This is useful for its real-life examples." --Communication Booknotes With the steady rise in drug abuse, AIDS, and heart disease, those who devise health communication campaigns have been forced to become more aggressive and efficient in their agendas to promote health and prevent disease. This unique volume investigates the organizational dimensions of health campaigns, bringing together campaign experts and leading management scientists. How do organizations--universities, television and radio networks, advertising agencies, voluntary groups, advocacy and community organizations, and federal agencies--collaborate to make a campaign successful? How do organizational dynamics or structures influence campaign outcomes? Six case studies of some of the most visible campaigns in the last 20 years detail the history, development, operation, and evolution of health communication campaigns.Each case is followed by a commentary from a management expert. Readers will learn to better inspire, design, implement, and evaluate campaigns in various health areas by considering organizational factors. This extensive and accessible volume will be of interest to scholars, students, and professionals in media studies, public opinion, public health, community policy, health education, policy issues, and social work.

Table of Contents:
2Partnership for a Drug-Free America: An Experiment in Social Marketing10
Commentary: Organizational Aspects of the Partnership for a Drug-Free America25
3Project STAR: A Substance Abuse Prevention Campaign in Kansas City37
Commentary: Organizational Aspects of Project STAR61
4Turkey's Mass Media Family Planning Campaign68
Commentary: Organizational Aspects of Turkey's Mass Media Family Planning Campaign93
5The Stanford Five-City Heart Disease Prevention Project101
Commentary: Organizational Aspects of the Stanford Five-City Heart Disease Prevention Project129
6Diffusion and Re-Invention of Project D.A.R.E.139
Commentary: Organizational Aspects of Project D.A.R.E.163
7The Harvard Alcohol Project: Promoting the Designated Driver on Television178
Commentary: Organizational Aspects of the Harvard Alcohol Project203
About the Authors241

Thursday, February 12, 2009

Managing Software Maniacs or Ilmatars Inspirations

Managing Software Maniacs: Finding, Managing, and Rewarding a Winning Development Team

Author: Ken Whitaker

Using a humorous yet practical style, it offers excellent advice on every aspect of programmer management. Topics range from finding software developers, rewarding them and building an effective team.

Table of Contents:
1Getting Your Priorities Straight1
2Attracting and Keeping Developers39
3Becoming a Development Leader67
4The Development Team93
6Office Dynamics137
7Listening to Marketing151
8Guiding Your Technology Future175
A Maniac's Glossary209

Books about: Global Media Studies or Legal Answer Book for Managed Care

Ilmatar's Inspirations: Nationalism, Globalization, and the Changing Soundscapes of Finnish Folk Music

Author: Tina K Ramnarin

Ilmatar gave birth to the bard who sang the Finnish landscape into being in the
Kalevala (the Finnish national epic). In Ilmatar's Inspirations, Tina K. Ramnarine explores creative processes and the critical role that music has played in Finnish nationalism by focusing on Finnish "new folk music" in the shifting spaces between the national imagination and the global marketplace.
Through extensive interviews and observations of performances, Ramnarine reveals how new folk musicians think and talk about past and present folk music practices, the role of folk music in the representation of national identity, and the interactions of Finnish folk musicians with performers from around the globe. She focuses especially on two internationally successful groups—JPP, a group that plays fiddle dance music, and Värttinä, an ensemble that highlights women's vocal traditions. Analyzing the multilayered processes—musical, institutional, political, and commercial—that have shaped and are shaped by new folk music in Finland, Ramnarine gives us an entirely new understanding of the connections between music, place, and identity.

Wednesday, February 11, 2009

Income Distribution Inflation and Growth or Career Strategies

Income Distribution, Inflation, and Growth: Lectures on Structuralist Macroeconomic Theory

Author: Lance Taylor

Structuralist macroeconomics has emerged recently as the only viable theoretical alternative for economists and practitioners in developing countries. Lance Taylor's innovative work represents a landmark in this field. It codifies a new generation of structuralist macroeconomic models that incorporate the economic power relationships of key institutions and groups, integrates both finance and real macroeconomics, and covers a diverse range of experience in the developing world over the past three decades.

In an introduction Taylor explains his methodology, describes assumptions underlying the models used, and reviews theories that relate economic growth and the role of financial assets. He then takes up basic structuralist models of a closed economy and moves on to consider the open economy cases. He incorporates the latest developments in the field (inflation, financial crisis, exchange rate management, increasing returns, and the like) in a treatment that departs substantially from economic orthodoxy.

Taylor first addresses the question of how to specify .closure" or define the causal structure of macro models. He also considers how income redistribution influences growth and output and how income redistribution interacts with inflation. Next, an investment-driven non-full employment growth model draws on ideas introduced earlier to illustrate how different sorts of macroeconomic policies affect short-run adjustment and growth prospects over time. Taylor then turns to the problems proposed by economic openness in a stylized semi-industrialized country, starting with international trade. A fix-price/flex-price model is developed, and additional models demonstratecases of policy relevance as well as interactions between class conflict and growth.

Lance Taylor is Professor of Economics at MIT.

Go to: Agricultural Product Prices or Maastricht and beyond

Career Strategies

Author: Thomas D Clark

Designed to take the reader through the process of assessing skills and talents, developing a networking data bank, preparing job search marketing tools, and answering interview questions effectively.

Table of Contents:
1. Why Networking Gets Results. 2. Getting Started: Clarifying What You Want in a Future Job. 3. Self Assessment: Taking Stock of Your Skills and Talents. 4. Your Job Search Strategy. 5. Writing Effective Networking Materials. 6. Preparing for Telephone and Face-to-Face Interviews. 7. Answering Questions and Objections Effectively. APPENDIX A. Planning Your Financial Future. B. Finalizing Your Relationship with Your Present Company. C. Networking Quiz.

Tuesday, February 10, 2009

The Transformation of Corporate Control or Software Project Management for Small to Medium Sized Projects

The Transformation of Corporate Control

Author: Neil Fligstein

In this book Neil Fligstein takes issue with prevailing theories of the corporation and proposes a radically new view that has important implications for American competitiveness.

Read also Android Essentials or Practical Web 2 0 Applications with PHP

Software Project Management for Small to Medium Sized Projects

Author: John Rakos

This title is no longer being mass-produced. It is now being printed on demand by the publisher. While this process keeps information readily available, the print quality of these books is generally that of a copier and not of a normal book. This is a copy of the original book.

Based on the method used successfully at Digital Equipment Corporation, this volume details the time-phased approach to software development for project managers working with mini- or microcomputers.


  • Focuses on planning and control.
  • Covers practical skills such as software estimating; a quantitative approach to risk assessment, and contingency planning; and important development tools such as prototyping, Fourth Generation Languages, and SQL.
  • Explains the personal aspects of managing a project - including staffing, delegation, motivation, organization, and communication.
  • Contains an integrated case study - complete with examples of each project document.


Based on his experience at Digital Equipment Corporation, Rakos describes a simplified time-phased approach to software development projects, focused on planning, control, and risk management. The three sections cover the activities and milestones of building a project, practical skills and tools required for project management, and issues involving the project team. Annotation c. Book News, Inc., Portland, OR (

Table of Contents:


1. The Seven Phases of Project Management: A Clean, Ordered Approach.
2. The Definition Phase: Understanding the User's Problem.
3. Project Planning.
4. Proposals: The First Ballpark Estimate and Schedule.
5. Negotiation and Contracts: The Legal Aspects.
6. The Analysis Phase: Detailing the Promises.
7. The Design Phase: How It All Works.
8. The Acceptance Test Plan: Agreeing to Agree.
9. The Programming Phase: Building the Pieces.
10. The Systems Test Phase: Putting It All Together.
11. The Acceptance Test Phase: Demonstration to the User — and (Hopefully) Payment.
12. The Operation Phase: The Proof of the Pudding.


13. Estimating: The Weakest Link in the Chain.
14. Scheduling: Putting It All on the Calendar.
15. Prototyping: Working with a Model First.
16. Fourth Generation Languages: Developing Applications Five Times Faster.
17. Project Management Software: Planning and Controlling with a Computer.


18. Organization: Who Does What and When.
19. Staffing: The Right People for the Right Task.
20. Controlling the Project by Monitoring: Management by Exception.
21. Control Using Meetings,Reviews and Reports: Communication with the Outside World.
22. Special Projects: Does the Method Still Apply?
23. Conclusions: Is It All Worth It?
Appendix: Case Study (An Example of All Project Documents).

Sunday, February 8, 2009

Envisioning Process as Content or Latin America

Envisioning Process as Content: Toward a Renaissance Curriculum

Author: Arthur L L Costa

"How will the traditional skillset of the industrial era have to be expanded for successful workers and citizens in the knowledge era? How must the traditional education process be transformed? Two cornerstones to the new system of education will be elevating the learning process to comparable standing with the content of what is learned, and making high-level thinking and learning skills, like systems thinking and collaborative learning, as important as traditional skills of reductionistic thinking and individual problem solving. These could indeed be two elements of a 'thought revolution in education."
From the Foreword by Peter M. Senge, Center for Organizational Learning
Massachusetts Institute of Technology

Envisioning Process as Content proposes a radical revision of curriculum, the heart and soul of teaching, too often an overlooked component of school reform and restructuring. The chapter authors of this comprehensive study, all leaders in their respective fields, establish a new framework for our learning communities that fosters a desire to see life as an intellectual and personal quest for knowledge and meaning. Teaching specific disciplines, such as language arts, math, or social studies, reinforces the all-important teaching of processes and skills such as critical thinking, problem solving, information processing, and lifelong learning. The authors explore in detail the dynamics of shifting the primary focus so that the content becomes the vehicle for teaching the process, resulting in a greater mastery of the discipline.

This volume will help you:

  • Reconsider specific disciplines as vehicles forteaching processes
  • Link processes and content
  • Enhance student learning through process-centered teaching
  • Create outcomes that ensure all students have learned to think

Envisioning Process as Content is the first volume of a trilogy addressing the curriculum needs for the 21st century. Written for school administrators, teachers, staff developers, curriculum specialists, and students and faculty of teacher education, the series provides new insight about the role of restructuring the curriculum in the school.

Table of Contents:
Preface to the Trilogy
Preface to Envisioning Process as Content
About the Authors
1Toward Renaissance Curriculum: An Idea Whose Time Has Come1
2Difficulties With the Disciplines21
3Shifting Paradigms From Either/Or to Both/And32
4Curriculum: A Decision-Making Process41
5How Process Is Connected With the Human Spirit50
6Process as Content63
7Reading as a Thinking Process76
8Mathematics Is Process Education95
9Teaching the Process of Aesthetic Knowing and Representation107
10Science as Inquiry: Transforming Science Education120
11Paper Thinking: The Process of Writing140
12Learning Creative Process: A Basic Life Skill163
13Historical Inquiry185
14Above the Word: When Process Is Content in Foreign Language Teaching199
15Humor as Process211
The Essence: Process as Content230

Book review: Terrorism As Crime or The Rights of Man

Latin America (Making of the Contemporary World Series): Development and conflict Since 1945

Author: John Ward

Latin America provides an introduction to the volatile economic and political history of the region in the last half century. Beginning with a brief history of Latin America since 1492, John Ward discusses the interactions between economic, political and social issues. The discussions includes:

* the long-term background to the 1980s debt crisis
* the effects of neo-liberal free market reforms
* relations with the United States and the wider world
* welfare provision in relation to wider economic issues
* social trends as reflected by changes in the status of women
* environmental debates
* comparisons with the more dynamic East Asian economies.

This expanded edition brings the story up to date. John Ward updates the book throughout to take into account recent historiography, and considers the current situation in Latin America in relation to the wider world, especially the US. Also included are biographies of the leading figures of the period, among them Peron, Castroand Pinochet.

Saturday, February 7, 2009

Texas Real Estate Contracts or Can We Talk

Texas Real Estate Contracts

Author: Michelle L Evans

This text integrates the theory of contract law and its impact on the real estate transaction with practical instruction on Texas real estate employment and sales contracts. Written by an attorney and a real estate broker, you'll find it offers a fully blended view of real estate contracts from two active participants in their respective fields. All required course elements specified by the Texas Real Estate Commission are included along with current real estate contracts and addenda.

New interesting textbook: A Tale of Two Utopias or Saving the Constitution from Lawyers

Can We Talk?: A Handbook for Public Speakers

Author: Thomas J Karam

This handbook is a quick and easy-to-use guide for anyone called upon to speak. Contents: Introduction; Controlling Nervousness; Improving Your Credibility; Analyzing Your Audience; Researching Your Speech; Organizing Your Speech; Using Practical Persuasion; Improving Your Delivery; Properly Using Your Visual Aids; Polishing Your Speech; Handling Questions; Index.

Author Biography: Thomas J. Karam teaches at Louisiana State University. James Gaut Ragsdale teaches at Northern Kentucky University.

Table of Contents:
Controlling Nervousness1
Improving Your Credibility5
Analyzing Your Audience7
Researching Your Speech13
Organizing Your Speech17
Using Practical Persuasion23
Improving Your Delivery29
Properly Using Your Visual Aids33
Polishing Your Speech37
Handling Questions41

Friday, February 6, 2009

Pursuing Truth Exercising Power or Managing Human Resources

Pursuing Truth, Exercising Power: Social Science and Public Policy in the Twenty-First Century

Author: Lisa Anderson

The conditions that shaped the rise and expansion of American social science are rapidly changing, and with them, the terms of its relationship with power and policy. As globalization has diminished the role of the state as the locus of public policy in favor of NGOs, multinational corporations and other private entities, it has raised important questions about the future of the social sciences and their universalist pretensions.

As dean of Columbia University's School of International and Public Affairs, Lisa Anderson has a unique vantage point on the intersection of social sciences, particularly political science, and public-policy formation and implementation. How do, or should, the research and findings of the academy affect foreign or domestic policy today? Why are politicians often quick to dismiss professors as irrelevant, their undertakings purely "academic", while scholars often shrink from engagement as agents of social or political change? There is a tension at work here, and it reveals a deeper compromise that arose as the modern social sciences were born in the nursery of late nineteenth century American liberalism: social scientists would dedicate themselves to the pursuit of objective, empirically verifiable truth, while relinquishing the exercise of power to governments and their agents. Anderson argues that this compromise helped underwrite the expansion of American influence in the twentieth century, and that it needs serious reexamination at the dawn of the twenty-first.

Table of Contents:
1Introduction : understanding, intervention and the common good1
2A science of politics : the American history of scientific policy and policymaking7
3A marketplace of ideas : social science and public policy beyond government41
4Wars and webs : global public policy and international social science75
5Concluding thoughts : social science, policymaking, and the common good in the twenty-first century103

New interesting book: Théorie Éthique et Affaires

Managing Human Resources

Author: Luis R R Gomez Mejia

The Managerial Perspective, a new introduction for every chapter, focuses on the managerial perspective and summarizes why the material is relevant to managers.

Managerial Skill Builder: Issues and Exercises, an end-of-chapter feature, presents a managerial situation relevant to each chapter topic and concludes with questions, issues, exercises, and group projects.

Manager's Notebook, located in every chapter, illustrates procedures, tips, and strategies you can really use in management.

You Manager It! Discussion Cases, found at the end of every chapter, focus on human resources issues from a manager's perspective and encourage you to think critically.

Technology and its influence on human resources information is addressed in every chapter.

Globalization and its effect on human resources practices is discussed throughout the book, and the authors address the unique human resources problems faced by multinational organizations.

The authors and Prentice Hall are committed to providing a unique learning and teaching package to accompany this third edition. New to this edition:

Skills Live! Videos offer dramatizations that highlight a human resources skill related to each part of the text. These videos allow students the opportunity to see what it's like to conduct an interview, give performance appraisals, deal with sexual harassment issues, and more.

PHLIP/CW Web Site provides full academic support for both professors and students. Instructors can find answers to current events and Web exercises, download ancillary materials, and more. For students, there is anon-line study guide, current events articles and exercises, Web exercises, and more.


Consisting of 16 chapters, divided into six parts, this text provides an overview of emerging challenges in the strategic management of human resources (HR); the contexts in which HRM takes place; staffing issues; human resources development; compensation issues; and workplace governance and the employer-employee relationship. This edition (last, 1995) emphasizes practicalities, with new material in every chapter on concrete skills-building, as well as the results of new research, new graphics, and computer-based HRM simulations. Annotation c. by Book News, Inc., Portland, Or.


New edition of a text that illustrates the role and impact of technology on globalization, compensation, legal, safety, and health issues. G<'o>mez-Mej<'i>a and Robert L. Cardy (both of Arizona State U.) and David B. Balkin (U. of Colorado) discuss present and emerging strategic human resource challenges, the contexts of human resource management, staffing, employee development, compensation, and governance. The 17 chapters include features such as the managerial perspective, issues and exercises, procedures and tips, discussion cases, the influence of technology, and the effect of globalization. Contains many color illustrations. Annotation c. Book News, Inc., Portland, OR (

Thursday, February 5, 2009

Discharge Planning for Home Health Care or Managing the Risks of Organizational Accidents

Discharge Planning for Home Health Care: A Multidisciplinary Approach

Author: Barbara Stover Gingerich

Discharge Planning for Home Health Care is a comprehensive, step—by—step guide to assessing the needs of patients and establishing a coordinated hospital—to—home discharge plan. The referral format and assessment tools provide the user with an organized and systematic approach for the transition of the patient through the continuum of care. This comprehensive resource is based on current reimbursement and regulatory issues and contains over 150 tools for easy application to a broad spectrum of health care settings.


A combination of regulatory issues seeking quality cost-effective care, the increased acuity of discharged patients, and home care's readiness to meet the growing need for trained health professionals within the community have led to the need for enhancement of the home care coordination link in the discharge planning process. This manual provides a comprehensive, step-by-step approach to organizational discharge planning in 11 chapters: overview; the hospital discharge plan; the patient's perspective; the home care coordination perspective; the social work perspective; the nursing perspective; professional collaboration; external linkages; the effects of reimbursement--today and tomorrow; integration with alternative health care settings; and conclusions. A dozen appendices provide additional information. Loose-leaf in a three-ring binder. Annotation c. Book News, Inc., Portland, OR (

Table of Contents:
Contents: Introduction * Overview * The Hospital Discharge Plan * The Patient' s Perspective * The Home Care Coordination Perspective * The Social Work Perspective * The Nursing Perspective * Professional Collaboration * External Linkages * The Effects of Reimbursement: Today and Tomorrow * Integration with Alternative Health Care Settings * Conclusion

Book about: Everyday Public Speaking or Principles of Macroeconomics

Managing the Risks of Organizational Accidents

Author: James T Reason

Major accidents are rare events due to the many barriers, safeguards, and defenses developed by modern technologies. But they continue to happen with saddening regularity, and their human and financial consequences are all too often catastrophic. One of the challenges facing the next millennium is to develop more effective ways of both understanding and limiting their occurrence.

This lucid book presents a set of common principles to further our knowledge of the causes of major accidents in a wide variety of high technology systems. It also describes tools and techniques for managing the risks of such organizational accidents that go beyond those currently available to system managers and safety professionals.

The author deals comprehensively with the prevention of major accidents arising from human and organizational causes. He argues that the same general principles and management techniques are appropriate for many different domains. These include banks and insurance companies just as much as nuclear power plants, oil exploration and production companies, chemical process installations, and air, sea, and rail transport.

Its unique combination of principles and practicalities make Managing the Risks of Organizational Accidents essential reading for those people whose daily business is to manage, audit, and regulate hazardous technologies of all kinds. It is relevant to those concerned with understanding and controlling human and organizational factors, and will also interest academic readers and those working in industrial and government agencies.

About the Author: James Reason, Professor of Psychology, University of Manchester, UK. He is also co-author of Beyond Aviation Human Factors and the author of Human Error (1990).


Presents a set of principles related to the causes of major accidents in high technology systems and describes tools and techniques for managing risks of such organizational accidents that go beyond those currently available to system managers and safety professionals. Deals with prevention of major accidents arising from human and organizational causes in many different domains, from banks and insurance companies to nuclear power plants and transport. For those working in management or regulation of hazardous technologies. Annotation c. by Book News, Inc., Portland, Or.