Monday, November 30, 2009

The Art of Public Speaking with Learning Tools Suite or International Business

The Art of Public Speaking with Learning Tools Suite (Student CD-ROMs 5. 0, Audio Abridgement CD set, PowerWeb, and Topic Finder)

Author: Stephen E Lucas

Whether a novice or an experienced speaker, every student will learn how to be a better public speaker through Lucas' clear explanations and thorough coverage. By far the leading speech textbook of our time, The Art of Public Speaking has defined the art of being the best for more than six million students and instructors. The Lucas Learning Tools Suite offers even more tools and study options to fit the active lifestyles and diverse learning/teaching styles of today's students and instructors.

Read also Five Minute Yoga or Making Changes

International Business

Author: Charles W L Hill

One way to compare International Business texts are to classify them as either descriptive or analytical. Descriptive texts describe in detail the internationalization process and answer the question — "How does a business go global/international?" Analytical texts,like Hill,discuss the internationalization process but also address why businesses chose to go global and the managerial implications of the decisions.
International Business,3/e: 1) Explains how and why the world's countries differ; 2) Presents a thorough review of the economics and politics of international trade and investment 3) Explains the functions of and form of the global monetary system; 4) Examines the strategies and structures of international business and 5) Assesses the special roles of an international business's various functions.


A text for a first course in international business at the undergraduate or MBA level, focusing on the strategies and structures of international businesses and the implications of international business for firms' various functions. Sections on country factors, the global trade and investment environment, and the global monetary system supplement comprehensive treatment of major theories and the work of theorists including Michael Porter, Robert Reich, and Gary Hamel. Contains chapter summaries, boxes, color diagrams. Annotation c. Book News, Inc., Portland, OR (

Table of Contents:
Chapter 1 Introduction and Overview
Chapter 2 National Differences in Political Economy
Chapter 3 Differences in Culture
Chapter 4 International Trade Theory
Chapter 5 The Political Economy of International Trade
Chapter 6 Foreign Direct Investment
Chapter 9 The Foreign Exchange Market
Chapter 10 The International Monetary System
Chapter 11 The Global Capital Market
Chapter 12 The Strategy of International Business
Chapter 13 The Organization of International Business
Chapter 14 Mode of Entry and Strategic Alliances
Chapter 15 Exporting, Importing and Countertrade
Chapter 16 Global Manufacturing and Materials Management
Chapter 17 Global Marketing and R & D.
Chapter 18 Global Human Resource Management
(and more...)

Sunday, November 29, 2009

The Game Changer or The Logic of Life

The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation

Author: A G Lafley

How you can increase and sustain organic revenue and profit growth . . . whether you're running an entire company or in your first management job.

Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team have integrated innovation into everything P&G does and created new customers and new markets.

Through eye-opening stories A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers. Their inspiring lessons can help you learn how to:

• Make consumers and customers the boss, not the CEO or the management team
• Innovate to grow a mature business
• Develop higher growth, higher margin businesses
• Create new customers and new markets
• Revitalize a business model
• Reach outside your own business and tap into the abundant brainpower and creativity of the world
• Integrate innovation into the mainstream of your managerial decision making
• Manage risk
• Become a leader of innovation

We live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win-arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis.

The Economist

This is a game-changing book that helps you redefine your leadership and improve your management game. A. G. Lafley has made Procter & Gamble great again.


Of all the firms on the 2007 ranking of the 'World's Most Innovative Companies,' few are more closely associated with today's innovation zeitgeist than . . . Procter & Gamble . . . now famous for its open approach to innovation.

U.S. News & World Report

The proof of Lafley's approach is plain enough. . . . P&G has not only doubled the number of new products . . . but also more than doubled its portfolio of billion-dollar brands and its stock price.

Fortune magazine

Lafley brought a whole lot of creativity and rigor to P&G's innovation process.

Chief Executive magazine

A. G. Lafley has reenergized a venerable giant . . . with a style and energy that will be the subject of business school cases for years to come.

Table of Contents:

Game-Changer: A Definition     vii
Our Goal     xi
How and Why Innovation at Procter & Gamble Changed Its Game     1
What P&G's Innovation Transformation Means for You     18
Drawing the Big Picture
The Customer Is Boss: The Foundation of Successful Innovation     33
Where to Play, How to Win: How Goals and Strategies Achieve Game-Changing Innovation     69
Leveraging What You Do Best: Revitalizing Core Strengths with Innovation     95
Making Innovation Happen
Organizing for Innovation: Building Enabling Structures     119
Integrating Innovation into Your Routine: From Generating Ideas to Go to Market     154
Managing the Risks of Innovation     185
The Culture of Innovation
Innovation Is a Team Sport: Courageous and Connected Culture     221
The New Job of the Leader: Innovation and Growth     253
Conclusion: How Jeff Immelt Made Innovation a Way of Life at GE     283
Afterword     301
Acknowledgments     307
Index     311

Look this: The Three Signs of a Miserable Job or Bringing Home the Birkin

The Logic of Life: The Rational Economics of an Irrational World

Author: Tim Harford

Life sometimes seems illogical. Individuals do strange things: take drugs, have unprotected sex, mug each other. Love seems irrational, and so does divorce. On a larger scale, life seems no fairer or easier to fathom: Why do some neighborhoods thrive and others become ghettos? Why is racism so persistent? Why is your idiot boss paid a fortune for sitting behind a mahogany altar? Thorny questions–and you might be surprised to hear the answers coming from an economist. But award-winning journalist Tim Harford likes to spring surprises. In this deftly reasoned book, he argues that life is logical after all. Under the surface of everyday insanity, hidden incentives are at work, and Harford shows these incentives emerging in the most unlikely places.

The New York Times - William Grimes

The world is a crazy place. It makes perfect sense only to conspiracy theorists and economists of a certain stripe. Tim Harford, a columnist for The Financial Times and the author of The Undercover Economist, is one of these, a devotee of rational-choice theory, which he applies ingeniously and entertainingly to all kinds of problems in The Logic of Life…Mr. Harford has a knack for explaining economic principles and problems in plain language and, even better, for making them fun.

Publishers Weekly

Financial Timesand columnist Harford (The Undercover Economist)provides an entertaining and provocative look at the logic behind the seemingly irrational. Arguing that rational behavior is more widespread than most people expect, Harford uses economic principles to draw forth the rational elements of gambling, the teenage oral sex craze, crime and other supposedly illogical behaviors to illustrate his larger point. Utilizing John von Neumann and Thomas Schelling's conceptions of game theory, Harford applies their approach to a multitude of arenas, including marriage, the workplace and racism. Contrarily, he also shows that individual rational behavior doesn't always lead to socially desired outcomes. Harford concludes with how to apply this thinking on an even bigger scale, showing how rational behavior shapes cities, politics and the entire history of human civilization. Well-written with highly engaging stories and examples, this book will be of great interest to Freakonomicsand Blinkfans as well as anyone interested in the psychology of human behavior. (Feb.)

Copyright 2007 Reed Business Information

Kirkus Reviews

Or, the things people will do for money-and for good reason. Contrary to pop economists who have examined the stranger moments of human behavior vis-a-vis the benjamins (Freakonomics, etc.), Financial Times and Slate columnist Harford (The Undercover Economist: Exposing Why the Rich Are Rich, Why the Poor Are Poor-And Why You Can Never Buy a Decent Used Car!, 2005) centers on the predictability of much of it. Criminals, for instance, "can be brutal and remorseless, but many of them are far from indifferent to the 'pains of imprisonment,' " because they know that in the calculus of life crime literally doesn't pay. That calculus comes into play when Mexican prostitutes (Harford picks many examples from the demimonde) determine whether or not the john must use a condom, charging more if not; and when soldiers decide whether to risk their lives by re-enlisting in exchange for the healthcare and other benefits offered by the military. "Even a coward like me will risk his life for money," writes the author, and risk is omnipresent, in various degrees, whenever money enters the discussion. Harford occasionally gets caught up in the inevitable abstractions of economics, but for the most part his narrative is refreshingly down-to-earth and even useful. The reader learns here, for instance, why he or she should damn the torpedoes and bet with a handful of bad cards: "Your opponent will have to call you a little more often. Because he knows that your bets are sometimes very weak, he can't afford to fold too easily." Would that the rest of life operated so predictably. But then, at least in a way, it does, so that, as Harford explains, it becomes apparent why Detroit is a third-rate city and NewYork a first-rate one, why New Orleans should not be rebuilt and why agribusiness contributes to political campaigns while real-estate agents do not. Chock-full of numbers and money talk, but oddly entertaining-of a piece with Dan Ariely's superior Predictably Irrational (2007) and other recent popularizing works in behavioral economics. Agent: Sally Holloway/Felicity Bryan Agency

Saturday, November 28, 2009

Little Red Book of Selling or Learning to See

Little Red Book of Selling: The 12.5 Principles of Sales Greatness: How to Make Sales Forever

Author: Jeffrey Gitomer

Sales master Jeffrey Gitomer has created a real-world, practical, and fun book that salespeople will love and profit from—and sales managers will buy by the case. Salespeople want answers. That's why the Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment—and for the rest of their lives.

In the Little Red Book of Selling salespeople will learn why sales happen and a philosophy of success—long term, relationship driven, and referral oriented—nothing to do with manipulation or other old-world sales tactics. It has everything to do with understanding buying motives and taking ethical, relationship-building actions.

People don't like to be sold but they love to buy has become more than Gitomer's registered trademark—it's a mantra. A mantra every salesperson needs to understand at the core of his selling success. Throughout this book the reader will begin to adopt a philosophy that drives them to a higher, value-driven purpose.

There are 12.5 powerful principles of sales mastery. These principles are at the heart of sales success. They are the difference between red (putting your heart into your career) and black (having a job, coming to work, and making a commission). Other chapters include; What's the Difference between Failure and Success in Salespeople, The Little Salesman that Could, The Two Most Important Words in Selling, and Just Plain "How to Make a Sale."

The cover is classic red cloth. The four-color graphics make it compelling and easy to read, and the content is easy to understand and implement. For your convenience there is ared satin (ok, polyester) bookmark so you can remember your place. It is small enough to carry with you—big enough to contain the answers you need—powerful enough to fill your wallet.

Soundview Executive Book Summaries

Strategies and Answers From a Lifetime of Selling
Jeffrey Gitomer, the sales guru and author of the bestselling The Sales Bible, has produced another gem of a book that addresses sales with a lively combination of humor and professionalism to help salespeople get their feet in many more doors. For those who are running into dead ends, stale leads, price objections, and unreturned phone calls, Gitomer has created The Little Red Book of Selling to show them how to get past the usual obstacles and sell their products and services with new zest and vigor.

Filled with more than a dozen principles of sales greatness, as well as numerous lists and attack plans for dealing with difficult customers, The Little Red Book of Selling offers the answers to just about every sales question a salesperson could ask, and provides the firsthand experiences and positive enthusiasm to drive them home with vitality and optimism.

Why Red?
Gitomer explains that The Little Red Book of Selling has so much red ink in it and on it for a number of reasons. These include:

  • Red is the color of passion. Passion is the fulcrum point of selling. No passion, no sales.
  • Red is the color of love. If you don't love what you sell, go sell something else.
  • Red is the brightest color. You must be bright in order to convert selling to buying.
  • Red is the most visible color. You must be visible to your customers with a value message, not just a sales pitch.
  • Red is fire. If you're not on fire, you'll lose to someone who is.

Bold Directives
Overflowing with Gitomer's rapid pace and quick wit, The Little Red Book of Selling contains more than 18 ways to become a sales success, 20 ways to beat a sales slump, 8.5 resources to tap in a pinch, 14 ways to create a personal brand, and a plethora of other handy tabulations that can help any salesperson quickly get to the root of his or her problems. Thumb tabs on the sides of the book's pages and a ribbon page marker make the book a convenient reference guide to handling sales dilemmas, giving value, using creativity and humor, and reducing a customer's risk. Clever cartoons and page design make The Little Red Book of Selling's contents come alive with bold directives and professional advice.

The emotional edge to Gitomer's work is appropriate for his subject matter due to the important role emotion plays in the sales process. According to Gitomer, "The sale is emotionally driven and emotionally decided. Then it is justified logically." Using colorful language to go along with his punchy lessons, Gitomer minces no words when telling salespeople what they should do to improve their sales numbers.

Show Up Prepared
After each chapter's numbered lists of resources and rules, Gitomer's daring format provides a personal action plan that breaks down his tips into secrets; success strategies; and bold, large-lettered statements or questions that convey the roots of his principles. For example, after discussing the power of networking, the following giant words fill the page:

Networking works well when you employ the two-word secret: Show up.

Networking works best when you employ the three-word secret: Show up prepared.

Gitomer's direct style drives his points home in easy-to-understand quips and quotes that are formatted for maximum retention. Many pages throughout The Little Red Book of Selling offer a cartoon figure that provides a missed point (he calls them "Red Whines") and a solid counterpoint (a "Red Selling Response") that simply state basic principles that can be used along the sales cycle. For example, when discussing decision makers, the Red Whine reads, "The guy said he had to talk it over with ..." and the Red Selling Response is "Decision makers don't need to talk it over with anyone."

Gitomer's sharp sense of humor and professional approach turn The Little Red Book of Selling into a unique and strategy-filled playbook that offers thousands of time-tested sales resources and techniques.

Why We Like This Book
Gitomer's wild style and straight talk make The Little Red Book of Selling a fast read and an inspirational motivator for salespeople who need a powerful spark to ignite their passion for selling. By offering a positive perspective and many years of experience in an easy-to-reference volume, Gitomer puts the fun in the fundamentals of selling. Copyright © 2005 Soundview Executive Book Summaries

Table of Contents:
Understanding Red Sales ...
People don't like to be sold, but they love to buy1
Why they buy. An answer every salesperson needs6
Selling in the Red zone12
How to use the principles of this book to succeed16
Why is this book RED?18
What's the difference between failure and success?20
What's your biggest fear? Speaking, rejection, or failing?26
The 12.5 Red Principles of Sales Greatness
1.Kick your own ass32
2.Prepare to win, or lose to someone who is46
3.Personal branding IS sales: It's not who you know, it's who knows you54
4.It's all about value, it's all about relationship, it's not all about price64
5.It's NOT work, it's NETwork82
6.If you can't get in front of the real decision maker, you suck96
7.Engage me and you can make me convince myself110
8.If you can make them laugh, you can make them buy!124
9.Use CREATIVITY to differentiate and dominate136
10.Reduce their risk and you'll convert selling to buying152
11.When you say it about yourself it's bragging. When someone else says it about you its proof164
12.Antennas up!176
12.5Resign your position as general manager of the universe184
The Little Salesman That Could192
The Two Most Important Words in Selling199
12.5 Principles of Life-long Learning205
Implement the Rule of the More, the More207
What Does It Take to Be Number One? And Stay There?208
This Book Has No Ending212

See also: The Great Ranch Cookbook or More of Americas Best Bread Machine Baking Recipes

Learning to See: Value Stream Mapping to Add Value and Eliminate MUDA

Author: Mike Rother

When John Shook worked at Toyota he noticed that the senior experts on the Toyota Production System often drew simple maps when on the shop floor. These maps showed the current physical flow of a product family and the information flow for that product family as they wound through a complex facility making many products.