Words That Sell: The Thesaurus to Help You Promote Your Products, Services, and Ideas
Author: Richard Bayan
More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells
Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.
- More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
- Cross-referencing of categories to jump-start creative thinking
- A crash course in basic copywriting techniques
- Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more
Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.
Richard Bayan spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of three other books, including the companion to this book, More Words That Sell.
How to Get Into the Top MBA Programs
Author: Richard Montauk
Now updated and revised.
Now with new and expanded information on Executive MBA programs, the most up-to-date school rankings, new interviews with admissions officers, and more detailed advice for younger applicants, Montauk offers an up-close and candid view of what leading MBA programs look for in an applicant.
Table of Contents:
|How to Benefit Most from This Book|
|1||Why Get an MBA?||3|
|2||Types of MBA Programs||11|
|3||How to Use the Rankings||30|
|4||Make the Most of Your Credentials||50|
|5||How to Choose the Right School for You||83|
|6||The Admissions Process||103|
|7||Financing Your MBA||110|
|8||Marketing Yourself: General Principles||121|
|9||Understanding the Key Essay Topics||141|
|10||How to Write Persuasive Essays||179|
|14||Responding to Wait-Listing, Rejections, and Other Disappointments||283|
|15||What to Do Once You Are Accepted||290|
|16||How to Get the Most Out of Business School||309|
|Appendix||Application Essay Examples||317|