Words That Sell or How to Get Into the Top MBA Programs

Words That Sell: The Thesaurus to Help You Promote Your Products, Services, and Ideas

Author: Richard Bayan

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells

Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.

• More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
• Cross-referencing of categories to jump-start creative thinking
• A crash course in basic copywriting techniques
• Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more

Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.

Richard Bayan spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of three other books, including the companion to this book, More Words That Sell.

Read also The Nordstrom Way to Customer Service Excellence or Managing The Professional Service Firm

How to Get Into the Top MBA Programs

Author: Richard Montauk

Now updated and revised.

Now with new and expanded information on Executive MBA programs, the most up-to-date school rankings, new interviews with admissions officers, and more detailed advice for younger applicants, Montauk offers an up-close and candid view of what leading MBA programs look for in an applicant.

Table of Contents:

	Preface
	How to Benefit Most from This Book
1	Why Get an MBA?	3
2	Types of MBA Programs	11
3	How to Use the Rankings	30
4	Make the Most of Your Credentials	50
5	How to Choose the Right School for You	83
6	The Admissions Process	103
7	Financing Your MBA	110
8	Marketing Yourself: General Principles	121
9	Understanding the Key Essay Topics	141
10	How to Write Persuasive Essays	179
11	Recommendations	205
12	Interviews	228
13	Application Timetable	268
14	Responding to Wait-Listing, Rejections, and Other Disappointments	283
15	What to Do Once You Are Accepted	290
16	How to Get the Most Out of Business School	309
Appendix	Application Essay Examples	317
	Index	435