Thursday, December 3, 2009

How to Wow or The Five Temptations of a CEO

How to Wow: Proven Strategies for Presenting Your Ideas, Persuading Your Audience, and Perfecting Your Image

Author: Frances Jones

“The invaluable advice in How to Wow guarantees your success in any meeting situation, from the boardroom to the breakfast table.”
–Keith Ferrazzi, author of Never Eat Alone

In today’s fast-paced world, where an elevator ride with your CEO can turn into an impromptu meeting, your lunch date can become a job interview, and your conversation at a cocktail party may be a preamble to a potential business merger, knowing how to market yourself in any situation is vital. Corporate coach Frances Cole Jones has helped numerous CEOs, celebrities, and public personalities present their best selves on camera and onstage, in boardrooms and in person; now in her new book, How to Wow, she shares her strategies for making your mark in business and in life.

Every encounter, Jones believes, provides you with an opportunity to positively influence colleagues, employers, neighbors–even competitors. Not only your words, but your tone of voice and your body language speak volumes. The question, however, is: Are they working together to say what you want them to, as effectively as possible?

Inside, you’ll learn how to

• leave a lasting impression with a simple introduction
• effectively employ the twelve most persuasive words in the English language and command the stage, boardroom, or lunch table
• read nonverbal responses accurately–and shift negative ones immediately
• motivate your team under deadline
• interview fearlessly and flawlessly
• write the perfect pitch, résumè, cover letter, or e-mail
• deliver speeches that bring people totheir feet
• transform a PowerPoint presentation into a powerful success

With easy-to-follow advice, amusing anecdotes, and immediately employable hints, Jones’s guidelines can keep you cool (even in hot water). From asking the right questions to giving the right answers, How to Wow will provide you with the confidence to be calm and commanding in all you do and to wow anyone anywhere anytime.

Table of Contents:

Ch. 1 Don't Leave Home Without Them: The Nonnegotiable General Principles 3

Ch. 2 Make It More Than "Just Lunch": The Art of the One-an-One Encounter 29

Ch. 3 Conspire to Inspire: Maximizing Meetings 59

Ch. 4 Interview to a Kill: Stress-Free Job Interviewing 81

Ch. 5 Stand and Deliver: Giving Speeches That Bring People to Their Feet 102

Ch. 6 Pointed PowerPoint: Making PowerPoint Powerful 132

Ch. 7 Put It in Writing: But Before You Do ... 145

Ch. 8 Oh So Social: Making the Most of Your Social Interactions 171

Ch. 9 The Fine Points of Verbal Finesse: Answers to Questions, and Question and Answer 189

Recommended Readings 207

Read also The Fugitive Game or Contemporary Project Management

The Five Temptations of a CEO: A Leadership Fable

Author: Patrick M Lencioni

Lencioni delivers a provocative message. CEOs mainly have themselves to blame when things go wrong. If you're a CEO (or a manager for that matter), do you have the courage to face it? Doing so could change your future -- for the better.

Library Journal

This tape presents the story of Andrew, a CEO, and the five temptations he faces in management. The central part of the work is a quirky dream. Very simplified, the temptations are putting self first, wanting to be liked rather than to lead, making decisions reluctantly, elevating harmony above productive argument, and not trusting subordinates. The author's discussions at the end of the story help clarify the main points, and the narration is nicely done by Boyd Gaines. Some of the ideas are good, but the advice is not consistently insightful. Recommended only for libraries with large management collections.--Mark Guyer, Stark Cty. Dist. Lib., Canton, OH Copyright 1999 Cahners Business Information.

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