Friday, December 26, 2008

Corporate Risk Management or The New Marketing Conversation

Corporate Risk Management: An Organisational Perspective

Author: Tony Merna

Corporate Risk Management analyses, compares and contrasts tools and techniques used in risk management at corporate, strategic business and project level and develops a risk management mechanism for the sequencing of risk assessment through corporate, strategic and project stages of an investment in order to meet the requirements of the 1999 Turnbull report.  

By classifying and categorising risk within these levels, readers will learn how to drill down and roll-up to any level of the organisational structure, establish the risks that each project is most sensitive to, and implement the appropriate risk response strategy - to the benefit of all stakeholders.



Table of Contents:
1 Introduction.

1.1 Introduction.

1.2 Why Managing Risk Is Important.

1.3 General Definition of Risk Management.

1.4 Background and Structure.

1.5 Aim.

1.6 Scope of the Book.

2 The Concept of Risk and Uncertainty and the Sources and Types of Risk.

2.1 Introduction.

2.2 Background.

2.3 Risk and Uncertainty: Basic Concepts and General Principles.

2.4 The Origin of Risk.

2.5 Uncertainties.

2.6 Sources of Risk.

2.7 Typical Risks.

2.8 Perceptions of Risk.

2.9 Stakeholders in an Investment.

2.10 Summary.

3 The Evolution of Risk Management and the Risk Management Process.

3.1 Introduction.

3.2 The Evolution of Risk Management.

3.3 Risk Management.

3.4 The Risk Management Process – Identification, Analysis and Response.

3.5 Embedding Risk Management into Your Organisation.

3.6 Risk Management Plan.

3.7 Executive Responsibility and Risk.

3.8 Summary.

4 Risk Management Tools and Techniques.

4.1 Introduction.

4.2 Definitions.

4.3 Risk Analysis Techniques.

4.4 Qualitative Techniques in Risk Management.

4.5 Quantitative Techniques in Risk Management.

4.6 Quantitative and Qualitative Risk Assessments.

4.7 Value Management.

4.8 Other Risk Management Techniques.

4.9 Country Risk Analysis.

4.10 Summary.

5 Financing Projects, Their Risks and RiskModelling.

5.1 Introduction.

5.2 Corporate Finance.

5.3 Project Finance.

5.4 Financial Instruments.

5.5 Debt.

5.6 Mezzanine Finance Instruments.

5.7 Equity.

5.8 Financial Risks.

5.9 Non-financial Risks Affecting Project Finance.

5.10 Managing Financial Risks.

5.11 Risk Modelling.

5.12 Types of Risk Software.

5.13 Summary.

6 Portfolio Analysis and Cash Flows.

6.1 Introduction.

6.2 Selecting a Portfolio Strategy.

6.3 Constructing the Portfolio.

6.4 Portfolio of Cash Flows.

6.5 The Boston Matrix.

6.6 Scenario Analysis.

6.7 Diversification.

6.8 Portfolio Risk Management.

6.9 Cross-collateralisation.

6.10 Cash Flows.

6.11 An Example of Portfolio Modelling.

6.12 Summary.

7 Risk Management at Corporate Level.

7.1 Introduction.

7.2 Definitions.

7.3 The History of the Corporation.

7.4 Corporate Structure.

7.5 Corporate Management.

7.6 Corporate Functions.

7.7 Corporate Strategy.

7.8 Recognising Risks.

7.9 Specific Risks at Corporate Level.

7.10 The Chief Risk Officer.

7.11 How Risks Are Assessed at Corporate Level.

7.12 Corporate Risk Strategy.

7.13 Corporate Risk: An Overview.

7.14 The Future of Corporate Risk.

7.15 Summary.

8 Risk Management at Strategic Business Level.

8.1 Introduction.

8.2 Definitions.

8.3 Business Formation.

8.4 Strategic Business Units.

8.5 Business Strategy.

8.6 Strategic Planning.

8.7 Recognising Risks.

8.8 Portfolio Theory.

8.9 Programme Management.

8.10 Business Risk Strategy.

8.11 Tools at Strategic Business Unit Level.

8.12 Strategic Business Risk: An Overview.

8.13 Summary.

9 Risk Management at Project Level.

9.1 Introduction.

9.2 The History of Project Management.

9.3 Definitions.

9.4 Project Management Functions.

9.5 Project Strategy Analysis.

9.6 Why Project Risk Management Is Used.

9.7 Recognising Risks.

9.8 Project Risk Strategy.

9.9 The Future of Project Risk Management.

9.10 Summary.

10 Risk Management at Corporate, Strategic Business and Project Levels.

10.1 Introduction.

10.2 Risk Management.

10.3 The Risk Management Process.

10.4 Common Approaches to Risk Management by Organisations.

10.5 Model for Risk Management at Corporate, Strategic Business and Project Levels.

10.6 Summary.

References.

Index.

New interesting book: Fix It and Forget It Cookbook or Quick Easy Wedding Cakes

The New Marketing Conversation: Creating and Strengthening Relationships Between Buyers and Sellers

Author: Donna Baier Stein

Among the many lessons unraveled after the dot.com bust is the importance to speak with one voice in all communications. That integration means convergence. Written for practitioners from the executive level to the operational level, The New Marketing Conversation: Creating and Strengthening Relationships Between Buyers and Sellers helps readers improve their ability to develop and execute creative strategy that integrates online and offline media—from short -and long-form print to video and electronic. This cutting-edge book presents convergence in the broader marketing context but also emphasizes principles related to direct marketing. Creative strategy is a direct—and critical—extension of overall business and marketing strategy and branding. Baier-Stein/MacAaron deliver tools and strategies valuable to professionals from all areas of marketing communications, as well as general, executive-level management.



No comments: