Wednesday, December 10, 2008

Understanding Audio or An Introduction to Revenue Management for the Hospitality Industry

Understanding Audio

Author: Daniel M Thompson

Explores the fundamentals of audio and acoustics that impact every stage of the music-making process. A perfect book whether you are a musician setting up your first ProTools project studio or you are a seasoned recording professional eager to find one volume that will fill in the gaps of your audio knowledge.



Interesting book: Acting as a Business or Strategic Staffing

An Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World

Author: Kimberly A Tranter

Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry.  A final chapter looks at trends and forecasts the future evolution of this important new field. Revenue management professionals in the hospitality industry.



Table of Contents:

Table of Contents

 

1.      An Introduction

2.      A History

3.      Customers’ Knowledge and Consumer Behavior

4.      Market Segmentation and Selection

5.      Internal Assessment and Competitive Analysis

6.      Economic Principles and Demand Forecasting

7.      Reservations and Channels of Distribution

8.      Dynamic Value Based Pricing

9.      Channel and Inventory Management

10.  The Revenue Management Team

11.  Strategic Management and Following the RevMAP

12.  Tools, Tactics, and Resources

13.  Applications in Lodging and Food & Beverage

14.  Applications in Sports, Entertainment, and Event Management

15.  Applications in Cruise, Spa, and Luxury RV Resorts

16.  Applications in Golf, Gaming, and Theme Parks

17.  Legal and Ethical Issues and Potential Bumps in the Road

18.  Crystal Ball

 

GLOSSARY

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