Preparing for a Career in Media and Design or Air Transportation

Preparing for a Career in Media and Design

Author: Steven Carniol

Developed specifically for the media and design fields, this guide covers all aspects of career development and moves beyond simply landing a job offer. Early chapters discuss how to search for a job, prepare for an interview and obtain a position in media and design—and then how to negotiate salary and understand benefit packages. Throughout the book, samples of resumes, cover letters, and interview questions are included and worksheets are provided to teach students how to create their own. Industry-specific chapters set this text apart and show readers how to protect their work, establish a freelance business, and evaluate opportunities within the field.   Market: Anyone who is interested in pursuing a design career.

Books about marketing: Women Hearts All Heart Family Cookbook or Raos Recipes from the Neighborhood

Air Transportation: A Management Perspective

Author: Alexander T Wells

Completely updated to reflect the challenges facing airlines in the 21st century, Wells and Wensveen's AIR TRANSPORTATION: A MANAGEMENT PERSPECTIVE provides comprehensive, sophisticated coverage of both classic and current practices in air transportation management. The authors deftly guide students through the "ins and outs" of the air transportation industry, as well as through the details of management functions within airlines. This edition places greater emphasis on the global airline industry, with such topics as airline passenger marketing, labor relations, financing, and heightened security precautions integrated throughout.

Booknews

New edition of a standard textbook for undergraduate students of the airline industry. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Table of Contents:

Preface.
Part I: AN INTRODUCTION TO AIR TRANSPORTATION.
1. Aviation: An Overview.
2. Historical Perspective.
3. Air Transportation: Regulators and Associations.
4. The General Aviation Industry.
Part II: STRUCTURE AND ECONOMICS OF THE AIRLINES.
5. The Airline Industry.
6. Economic Characteristics of the Airlines.
Part III: MANAGERIAL ASPECTS OF AIRLINES.
7. Airline Management and Organization.
8. Forecasting Methods.
9. Airline Passenger Marketing.
10. Airline Pricing, Demand, and Output Determination.
11. Air Cargo.
12. Principles of Airline Scheduling.
13. Fleet Planning: The Aircraft Selection Process.
14. Airline Labor Relations.
15. Airline Financing.
Part IV: THE INTERNATIONAL SCENE.
16. International Aviation.
Appendix: Career Planning in Aviation. Glossary. Index.