Performance Based Evaluation or Shopping for Identity

Performance-Based Evaluation: Tools and Techniques to Measure the Impact of Training

Author: Judith Hal

If you are an experienced trainer, an instructional designer, a specialist in performance improvement, or a manager responsible for learning and performance, Performance-Based Evaluation . . . offers you the proven tools and information to evaluate programs and people performance. Filled with real-world examples, this practical resource will help you to determine what to do and (just as important) what not to do.
Performance-Based Evaluation contains a wealth of information including:

• Suggestions on how to measure both hard and soft skills
• Guidance on measuring required and mandated programs
• Ideas for measuring elective training and employee relations programs
• Procedures for comparing different delivery systems
• Information on how to sample people and documents
• Tips for both collecting data and information on analyzing data using descriptive and inferential statistics

In addition, the book includes a CD-ROM with customizable and reproducible job aids, charts, and exercises.

Table of Contents:

	List of Exhibits, Tables, and Figures
	CD-ROM Contents
	Preface
	Introduction
Ch. 1	Evaluation as a Strategy	1
Ch. 2	Why Measure Effectiveness and Efficiency	27
Ch. 3	How to Measure Effectiveness	39
Ch. 4	How to Measure Efficiency	55
Ch. 5	How to Measure Hard and Soft Skills	71
Ch. 6	How to Measure Required and Mandated Programs	95
Ch. 7	How to Measure Elective Training and Employee Relations Programs	115
Ch. 8	How to Evaluate Delivery Alternatives	137
Ch. 9	How to Sample People and Documents	159
Ch. 10	How to Collect Data	171
Ch. 11	How to Analyze Data Using Descriptive Statistics	227
Ch. 12	How to Analyze Data Using Inferential Statistics	251
	Index	277
	About the Author	287
	How to Use the CD-ROM	289

Look this: Staff Meals from Chanterelle or Busy Womans Cookbook

Shopping for Identity: The Marketing of Ethnicity

Author: Marilyn Halter

In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a salad bar--a bazaar in which the purveyors of goods and services spend close to $2 billion a year marketing the foods, clothing, objects, vacations, and events that help people express their (and others') ethnic identities. This is a huge business, whose target groups are the "hyphenated Americans"--in other words, all of us.
As immigrant groups gain economic security, they tend to reinforce--not relinquish--their ethnic identification. Marilyn Halter demonstrates that, to a great extent, they do it by shopping. And their purchasing power is enormous. How has the marketplace responded to this hunger? Instantly and wholeheartedly: tweaking old products and inventing new ones; launching new brands in supermarkets, new music groups, vacation itineraries, language courses, toys, greeting cards, et cetera. This nexus of business and ethnicity is already seen as the hottest consumer development of this decade, and Halter is uniquely qualified to describe its origins, the exponential growth of products and advertising, and the phenomenal sales of items from salsa to Chieftains CDs.
She addresses her subject with an abundance of anecdotal evidence, telling examples of ethnic marketing, and interviews with entrepreneurs (many of them immigrants) who are vigorously seizing the opportunities offered by the business of ethnicity.
Shopping for Identity is provocative, intriguing, and farseeing, illuminating an important aspect of our contemporary way of life while validating the yearning we all feel forconnection to our roots.
From the Hardcover edition.

Publishers Weekly

Black Barbies, a Northwest Orient advertisement urging Irish-Americans to fly to Dublin to "find their roots" and a Tetley Tea campaign suggesting that American Jews "think Yiddish" but "drink British" are only recent examples of advertisers' attempts over the last century to target consumers by appealing to their sense of ethnic and racial identity. In this highly engaging study, Halter (an associate professor of history at Boston University) traces the complicated history of ethnicity and consumption in the U.S. While the "melting pot" paradigm has been accepted with very little critique, Halter argues that such wholesale assimilation has never really occurred. She posits instead that individuals and groups have always tried to become Americans without losing the specificity of their ethnicity--a reality that is reflected in the marketing of consumer goods. While she focuses on how Alex Haley's Roots (1973) and the 1974 congressional Ethnic Heritage Act (which funded "initiatives that promote... distinctive cultures and histories") spurred the embrace of ethnic identity, Halter also documents that embrace in such fascinating occurrences as an 1895 article, "The Negro in Advertising," which ran in the advertising journal Printer's Ink, and a 1913 Proctor and Gamble campaign for kosher Crisco shortening that began: "The Hebrew Race Has Been Waiting 4,000 Years." Halter deftly conveys the sweep of her findings without ever glossing over her intriguing examples. Her refreshingly radical examination of U.S. history is an important addition to both cultural and ethnic studies. (Sept.) Copyright 2000 Cahners Business Information.

Booknews

Through examples of ads targeting American pluralism<-->from " nuts" to tracing one's Irish roots via an airline, Halter (history and American studies, Boston U.) studies the current marketing trend of catering to consumers' quest for ethnic identification. Includes terminology notes and extensive references. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Kirkus Reviews

A lucid examination of the recent trend in ethnic marketing that has become "an industry in its own right."