Powerful Principles for Presenters or A Behavioral Theory of the Firm

Powerful Principles for Presenters: Tips for Public Speakers Using Proven Communication Techniques from Commercials, Television, and Film Professionals

Author: Batt Johnson

Powerful Principles for Presenters offers public speaking tips for executives using proven communication techniques from commercials, television, and film professionals.

Powerful Principles for Presenters is the textbook used at New York University and Cornell University in Batt Johnson's public speaking class. It features proven communication techniques from commercials, television, and film professionals and explains their effective use for anyone. This helps you lose any self-consciousness, gain confidence, and deliver your message with as much power as politicians, actors, broadcasters, high profile business executives, and other public speakers seen in the media. When you can speak well you make your points clearly and effectively, convince and motivate others to action, and gain the competitive edge. This information is offered for the first time in one easy-to-read reference book for busy individuals without time to read a large volume the day before an important speech or presentation. This book is interactive—it identifies common problems for public speakers and offers immediate solutions. Each chapter has a workbook section to help you improve your skills, identify action steps, and measure your results. When you apply these simple, proven tips and techniques you will become a more powerful communicator delivering speeches that roar.

"The style of Batt Johnson's book makes me feel that I am working directly with a coach." (Dr. Carol Robbins, Cornell University)

Author Biography: Batt Johnson is a communications consultant, media coach, award winning actor, and veteran broadcaster. He appears in television commercials and corporate films for Fortune 500 companies and teaches public speaking at New York University and Cornell University, and acting at The Weist-Barron School of Television.

Table of Contents:

Section I	Your Mindset	1
Chapter 1	Communication: What Is It?	3
Chapter 2	You Are What You Think: You Will Become What You Wish	7
Chapter 3	Stage Fright: What's the Worst Thing That Could Happen?	11
Chapter 4	Pretend Sometimes: Great Communicators Are Like Actors Playing a Role	15
Chapter 5	The Meeting of the Minds: Get Your Audience to Agree with You	19
Chapter 6	Audience Research I: Know Their Needs	23
Chapter 7	Audience Research II: Great Communicators Know to Whom They Are Speaking	27
Chapter 8	Mental Pictures: Feed Your Powerful Subconscious Mind	31
Chapter 9	Now Breathe: Relax the Body Relax the Mind	35
Section II	You... The Presenter	41
Chapter 10	Don't Just Stand There, Move: Use Movement to Persuade	43
Chapter 11	Own the Stage: Ready? Action!	47
Chapter 12	Eye Contact: Engage Everyone	51
Chapter 13	Lights! Camera! Now What? TV Studios Frighten Me	55
Chapter 14	The Humanity Factor: Don't Try to Be Perfect, Be Real	61
Chapter 15	Dialogue, Monologue, Vocal Image: Judged by What You Say and How You Say It	65
Chapter 16	Your Script, Your Business: No One Knows What You Are Going To Say	73
Chapter 17	Communi-tainment: Entertain while Communicating	77
Chapter 18	The Emotion Potion: Use the Emotional Connection	81
Chapter 19	Once Upon a Time... Tell a Story with a Beginning, Middle, and End	85
Chapter 20	Nonverbal Dialogue: Your Body Speaks Volumes	89
Chapter 21	Put Your Best Look Forward: You Are Judged Before You Speak	93
Chapter 22	Don't Forget: Memorization Techniques	101
Chapter 23	Lifetime Rehearsals: How Do You Get to Carnegie Hall?	105
Section III	Your Hardware	109
Chapter 24	The Power of Color: Use Color to Persuade and Sell	111
Chapter 25	The Lectern: Petrified Wood	113
Chapter 26	Microphones: Types and Tips	117
Chapter 27	Room Acoustics: Know How Sound Travels in the Room	121
Chapter 28	Telephone as Tool: Your Power in Voice-Only Communication	125
Chapter 29	Visual Aids: Help The Audience See	129

See also: Total Quality Management for Home Care or Handbook of Vocational Psychology Third Edition

A Behavioral Theory of the Firm

Author: Richard M Cyert

Behavioural Theory of the Firm has become a classic work in organizational theory, and is one of the most significant contributions to improving the theory of the firm. This second edition includes new material which puts the original text in a contemporary context.