ActiveBook, Business Today
Author: Michael H H Mescon
DON'T JUST READ. LEARN!
The activebook™ experience is an interactive, online, digital book that integrates multimedia resources with the textbook to greatly enhance student learning.
THE active book™ EXPERIENCE:
Uses the Web for what it's good at!
An activebook™ experience takes full advantage of the online environment. Gearing Up quizzes highlight the chapter's central concepts. Our Active Examples and Active Exercises help students explore the chapter's most important points through video, audio, and text. Our Active Concept Checks allow students to test their understanding of the material at the end of major sections, with links back to appropriate coverage. Chapter Wrap-Ups include a practice quiz, which gives students a chance to test their knowledge. Dynamic content is updated as often as needed.
Lets students learn the way they learn best!
The activebook™ experience engages students of all learning styles through our online print, audio, and video resources. Students can annotate their activebookT11 experience and customize their view of the book's dynamic resources.
Gives students more for less!
The activebook™ experience gives students multimedia and interactive content, and costs less than traditional textbooks. Even though the core text is retained in print, the print component is shorter than a traditional text. The boxed material, chapter summaries, exercises, and other content that can be made dynamic reside in the online component.
Book about: How to Zest a Lemon or Blessed Isle
Postmodern Consumer Research: The Study of Consumption as Text, Vol. 1
Author: Elizabeth Hirschman
Published in cooperation with the Association for Consumer Research "A clearly written and useful work. Their book lays out organizing principles that delineate the underlying epistemologies current in consumer research, providing insightful exposure to philosophical positions and associated research methods for both the experienced researcher and the novice. . . . The book provides insight into current epistemologies and associated methods and is an important resource for all consumer behavior researchers. It should be taken as a starting point for delving into and understanding consumer research, a springboard that directs the researcher to relevant theorists and provides a framework for assessing research perspectives." --Journal of Marketing Research The methodological choices now confronting consumer researchers are daunting. For many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. In Postmodern Consumer Research, Elizabeth C. Hirschman and Morris B. Holbrook examine philosophies and methods of consumer research along an objectivist-subjectivist continuum. First, they present philosophical concepts regarding the origin and content of knowledge relevant to consumer-behavior phenomena. Then, they consider a set of research methods aimed at implementing inquiry from the viewpoint of each particular philosophical perspective. They conclude by discussing criteria for evaluating research conducted using the various methods and argue for increased collegial harmony and temperance. An invaluable contribution to the field, this volume will interest researchers, professionals, and students in the areas ofmanagement, qualitative research, organizational studies, and research methods.
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