Executive Guide to Operational Planning or Economics

Executive Guide to Operational Planning

Author: George L Morrisey

A step-by-step guide for developing an operational plan that identifies specific results to be achieved within a set period of time, and for implementing and assessing every phase of the plan. Offers a simple, logical approach that can be adapted to any size or type of business.

See also: The Managed Health Care Dictionary or War and the Media

Economics

Author: Stephen L Slavin

Steve Slavin's lively and comprehensive Economics student-friendly, step-by-step approach, coupled with its low price and built-in Workbook/Study Guide is very attractive to adopters. Instructors and students like the author's humorous anecdotes, direct language, and easy conversational style. The text encourages active rather than passive reading.

Table of Contents:

	Introduction What Is Economics All About, How Do We Use This Book, and Why Is This Book Different from All Other Introductory Economics Textbooks?
1	A Brief Economic History of the United States	3
2	Resource Utilization	25
3	Supply and Demand	49
4	The Mixed Economy	59
5	The Consumption Sector	81
6	The Business-Investment Sector	103
7	The Government Sector	125
8	Gross Domestic Product	153
9	Economic Fluctuations, Unemployment, and Inflation	183
10	Classical and Keynesian Economics	213
11	Fiscal Policy and the National Debt	237
12	Money and Banking	279
13	The Federal Reserve and Monetary Policy	313
14	Twentieth-Century Economic Theory	335
15	A Guide to Macropolicy	369
16	Economic Growth and Productivity	377
17	Applications in Supply and Demand	401
18	Demand	425
19	Utility and Consumer Surplus	451
20	Supply	463
21	Cost and Profit	477
22	Supply in the Short Run and the Long Run	499
23	Perfect Competition	515
24	Monopoly	533
25	Monopolistic Competition	555
26	Oligopoly	569
27	The Four Types of Competition: A Review	593
28	Corporate Mergers and Antitrust	605
29	Demand in the Factor Market	623
30	Labor Unions	645
31	Labor Markets and Wage Rates	665
32	Rent, Interest, and Profit	689
33	Income Distribution and Poverty	713
34	International Trade	745
35	International Finance	779
	Glossary	799
	Index	805