Professional Selling: A Trust-Based Approach
Author: Thomas N Ingram
This text provides comprehensive coverage of contemporary professional selling by integrating recent sales research with leading personal selling practices. Professional Selling's chapters can be mixed and matched with sales management chapters from Ingram's Sales Management, Fifth Edition to create an outstanding customized sales course. This highly experienced author team draws on their industry and academic experience to blend the most recent research findings with illustrated best practices in professional selling.
Interesting textbook: World Economic Primacy or Financial Reporting and Analysis
Monetary Unions: Theory, History, Public Choice, Vol. 18
Author: Capie and Woods
The Economic and Monetary Union (EMU) in which some members of the European Union have joined, has prompted much discussion of monetary union. Most of this discussion has focused on the immediate issues, such as prospects for the Euro and the possibility of expanding the Euro-zone. This book stands back and considers the relevant theory or what lessons might be drawn from other unions that have been formed in the past as well as looking at EMU directly.
Table of Contents:
| List of figures | ||
| List of tables | ||
| List of contributors | ||
| Acknowledgements | ||
| 1 | Introduction | 1 |
| 2 | Theoretical issues pertaining to monetary unions | 7 |
| Comments | 26 | |
| Comments | 36 | |
| 3 | The future of EMU: what does the history of monetary unions tell us? | 42 |
| Comment | 70 | |
| Comments | 73 | |
| 4 | How long did it take the United States to become an optimal currency area? | 76 |
| Comments | 104 | |
| Comments | 108 | |
| 5 | The bank, the states, and the market: an Austro-Hungarian tale for Euroland, 1867-1914 | 111 |
| Comments | 142 | |
| 6 | The future of the euro: a public choice perspective | 146 |
| Comments | 182 | |
| Comments | 189 | |
| Index | 194 |
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