Contemporary Advertising
Author: William F Arens
Contemporary Advertising is perhaps the most popular advertising text on the market. It is known for its current,real-world examples and clear writing style. As a result of market feedback and the author's knowledge of current trends in the field of advertising,the seventh edition places an increased emphasis on Integrated Marketing Communications (IMC) and the role of IMC in planning advertising strategy.
Interesting book: Connaissances de Délégation Cliniques :un Manuel pour la Pratique Professionnelle
Managing Wine and Wine Sales
Author: Joseph Fattorini
This is the first UK textbook to deal specifically with the management of wine sales. It covers all aspects of choosing, purchasing and storing wine in a restaurant, how to draw up wine lists, market and then sell wines, train specialist staff, and select the necessary equipment. The study of wine is an increasingly important part of hotel, catering and related studies. The text adopts a specific hotel and catering emphasis and broadens out into related areas of beverage management.
Table of Contents:
1. Introduction2. Development of wine in the hotel and restaurant sector
3. The wine consumer
4. Selecting wine for a restaurant list
5. Purchasing wine
6. Beverage control
7. Developing a wine list
8. Merchandising wine
9. Wine service skills
10. Training specialist staff
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