The Four Asian Tigers or Marketing Strategy

The Four Asian Tigers

Author: Eun Mee Kim

This book critically examines the geopolitical and economic contexts of the region's export-oriented industrialization. The first part of the book focuses on the global and regional elements of the economic system and recent geopolitics. The second part of the book focuses on the domestic actors and institutions that played critical roles in the miracle economies of East Asia. The third part provides a timely evaluation of the financial crisis in 1997 that swept through Southeast Asia and other Asian countries, with an emphasis on the South Korean case. This collection of original papers describes the economic developments and environment that underlie the East Asian NICs. Through a comparison of the Four Tigers-South Korea, Taiwan, Hong Kong, and Singapore-the contributors deliver a case-oriented study that explains the region's most successful economies.

The Four Asian Tigers also provides an important discussion of the causes of the 1997 financial crisis experienced in many Asian economies and offers a prognosis for the future of the Asian economies. This book is the first region-wide comparative study to provide readers with country-specific information about economic environments and development.

What People Are Saying

Richard P. Appelbaum
This important collection of eight case studies is unified by a central concern to explain the ways in which the export-led industrialization of the four east Asian NICs is tied up with larger questions of political economy. By focusing on such issues as the importance of flexible specialization, the role of authoritarian governments in structuring class relations, and the centrality of global economic and security concerns, this book provides many significant insights regarding the extent to which the Asian miracle is likely to be replicated elsewhere in the world.

Gary Hamilton
A terrific collection of papers written by some of the regions most innovative specialists. A wide range of topics [are] covered in considerable depth. This book will help put East Asian economies into a new perspective.

Interesting book: Global Marketing or Business Management of Telecommunications

Marketing Strategy

Author: Steven P Schnaars

Marketing Strategy has become a classic centrist marketing text. Now, Steven Schnaars has updated and revised this clearly written, classroom-tested, and essential text to accommodate rapid changes in the business world. Combining his centrist approach to basic theory with practical real-world examples, this updated edition includes new and expanded chapters on price as a competitive weapon (with a discussion on "everyday low pricing" versus hi-low promotional pricing"), speed as a strategy (including the strategic uses of computers), globalization (including the customization-standardization debate), and customer satisfaction. Throughout, Schnaars focuses on the three Cs: customers, competition, and changing market trends.

Booknews

Designed for the undergraduate course on marketing strategy or the first course on marketing management in MBA programs, this textbook traces the evolution of strategy from past strategic planning schemes that stressed competition to its present focus on the consumer. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Table of Contents:

Ch. 1	Marketing's Influence on Strategic Thinking	1
Ch. 2	A Brief History of Marketing Strategy	18
Ch. 3	Assessing Competitive Intensity	30
Ch. 4	Competing on Costs: The Rise and Fall of Experience Effects and the Growth-Share Matrix	44
Ch. 5	Generic Strategies	60
Ch. 6	Competing on Price	70
Ch. 7	Differentiation Strategies	84
Ch. 8	Segmentation Strategies	100
Ch. 9	Competitive Dynamics	112
Ch. 10	Market-Share Strategies	129
Ch. 11	The Evolution of Products, Markets, and New Technologies	144
Ch. 12	Speed as Strategy	167
Ch. 13	Customer Satisfaction	186
	Name Index	207
	Subject Index	210
	About the Author	217