Management of Tourism or All the Rage

Management of Tourism

Author: Lesley Pender

The Management of Tourism considers and applies management concepts, philosophies and practices to the business of tourism. The book goes beyond a conceptual discussion of tourism to cover management perspectives both in operational and strategic terms. It provides students with an understanding of the fundamental business management aspects of tourism, together with the specific techniques required for successful management of the variety of tourism businesses.

Table of Contents:

Pt. 1	Managing the tourism system	1
1	Introduction	1
2	The accommodation sector : managing for quality	14
3	Airlines, airports and international aviation	28
4	Tour operations management	47
5	Managing tourism distribution	67
Pt. 2	Managing tourism businesses	85
6	Human resource management in tourism	85
7	Marketing management for tourism	102
8	Strategy for tourism	119
9	Managing finance for tourism	135
10	The law and tourism	150
Pt. 3	Managing tourism in its environment	161
11	Managing urban tourism	161
12	Managing the countryside for tourism : a governance perspective	175
13	Managing tourism for development	188
14	Site and visitor management at natural attractions	202
Pt. 4	Contemporary issues in tourism management	217
15	The role of government in the management of tourism : the public sector and tourism policies	217
16	Information and communication technologies for tourism	232
17	Destination marketing and technology : the case of Web-based data mining	246
18	Tourism and the environment	259
19	International tourism : the management of crisis	275
20	Ethics in tourism management	288
21	Managing the heritage enterprise for liveable host communities	305

Look this: Marketing: Echte Leute, Echte Wahlen

All the Rage: The Story of Gay Visibility in America

Author: Suzanna Danuta Walters

From the public outing of Ellen DeGeneres and the success of Will and Grace to the vicious murder of Matthew Shepard, recent years have seen gay lives and images move onto the center stage of American public life. In this incisive and authoritative guide to the new gay visibility, Suzanna Danuta Walters argues that we now live in a time when gays are seen, but not necessarily known. Taking on the common wisdom that equates visibility with full integration, All the Rage maps the terrain on which gays are accepted as witty film accessories and sassy sitcom stars yet denied full citizenship.

Publishers Weekly

The love that once dared not speak its name now dances at Disneyland's annual gay day and sells Bud Lite. Heck, even Bart Simpson questions his sexuality, while nobody questions South Park's Big Gay Al's, and there is no ambiguity about Saturday Night Live's Ambiguously Gay Duo. This comprehensive survey of gay and lesbian visibility in popular culture offers a whirlwind of facts, figures and documentation of gay representations. Acknowledging television's past e.g., Mike Wallace's 1967 CBS report reconfirming many homophobic stereotypes Walters concentrates on post-AIDS entertainment in which gay characters and themes appear everywhere from HBO's Oz to The Drew Carey Show to that bastion of backlash, Ally McBeal. A double edge runs through Walters's countless examples: does this visibility indicate acceptance, or does "gay chic" just characterize a profitable niche market? Moreover, are these trends destructive? An associate professor of sociology and director of women's studies at Georgetown, Walters (Material) quotes activist and writer Sarah Schulman as criticizing "the creation of a false public homosexuality that is palatable and containable and... not authentic." Walters's analyses are often astute the Roseanne gay marriage show was more about Dan and Roseanne confronting their own homophobia than about homosexuality but occasionally reductive, like her assertion that the film Boys in the Band is "filled with... self hatred" mightn't it be commenting on self-hatred? Citing academics Kath Weston, Josh Gamson and responding to mainstream critics, Walters's initial distrust of this visibility gives way to grudging appreciation in a clear, up-to-date map of the basic debate overhomosexuality in the media. (Oct.) Copyright 2001 Cahners Business Information.

Kirkus Reviews

Should gays and lesbians exult in the recent spate of media depictions of their lives or shudder at the homogenized sterilization of their diversity? Against the backdrop of the 1980s and '90s, Walters (Sociology & Women's Studies/Georgetown Univ.; Lives Together/Worlds Apart, 1992) analyzes the promise and the threat of queer portrayals in contemporary media: although the number of these programs and personalities has skyrocketed, the resulting depictions of gay and lesbian life often emerge as disturbingly skewed. In a nutshell, her thesis contends that increased gay representations in the media may entail that America sees the gay and lesbian community more frequently than ever; however, due to the stereotypical visions of queer life-such as psycho dykes, ditzy fashion homos, and lesbian chic-this visibility does not correspond with an increased knowledge about homosexuality. With a sweeping range, Walters probes the cultural repercussions of such characters as Dynasty's tortured bisexual Steven Carrington and the all-too-chaste Matt of Melrose Place, as well as examining specific episodes of programs including Roseanne (when Mariel Hemingway kissed the eponymous heroine) and the coming-out episode of Ellen. Films also come under scrutiny, as Walters considers the differences between queer portrayals in mainstream Hollywood and those in independent films. And there are chapters on gay marriages, coming-out stories, and queer parenting-and an analysis of advertising images of gay and lesbian life, in which Walters dissects the commercialization of the queer community (pointing to a predictable display of gleaming teeth and toned bodies). A frenetic packing of materials that leavesin-depth analysis mostly sacrificed for a panoramic view-but the resulting picture nevertheless emerges as detailed and refined.