Business Marketing Management: A Strategic View of Industrial and Organizational Markets
Author: Michael D Hutt
Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies.
Booknews
New edition of a standard undergraduate textbook on the similarities between consumer-goods and business-to-business marketing. A basic marketing principles course (or relevant managerial experience) is assumed. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Book about: Disuniting of America or Divided America
Joyce Lain Kennedy's Career Book
Author: joyce lain
The Career Book continues to provide essential advice, current statistics, and future outlooks. It includes insights on every career-management issue, including: discovering your interests and aptitudes, setting goals, researching careers and companies, finding help, predicting trends, keeping a positive attitude, getting experience and training, planning for college and beyond, and choosing and succeeding on your first full-time job.
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